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Social media casestudy: Virtual International Day of the Midwife
1. THE VIRTUAL
INTERNATIONAL DAY OF
THE MIDWIFE. USING
SOCIAL MEDIA FOR
PROFESSIONAL
NETWORKING AND
LEARNING
Sarah Stewart
sarahstewart07@gmail.com
2. Aim of this session:
• Tell you about the VIDM
• Explain some of the findings from the 2012
VIDM evaluation
• Reflect on some of the lessons we have
learned about social media, communities of
practice, professional networking & learning
7. Aims
Provide access to latest research & practice
innovations
Provide opportunities for networking
Break down traditional barriers to PD
Model informal, life-long learning practices
Model “open” communication & collaboration
practices eg OER
Increase digital literacy & capability
8.
9.
10.
11.
12.
13. Wiki - advertising, informing, coordination,
collaboration, artefacts
http://internationaldayofthemidwife.wikispaces.com
16. Google Docs – feedback survey, tracking,
collaboration
http://tiny.cc/o70rew
17. 2012 VIDM Evaluation
99 responses – 84 attended, 15 did not
Majority of respondents were students or
clinical midwives
Most common age 30-39, & 50-59
Majority of people came from USA, UK,
Australia
Also had attendees from Bermuda, Canada,
Brazil Cyprus, Denmark, Ethiopia, Kenya,
Slovenia, Netherlands, Jordan, Germany,
Greece, Latvia, Peru, Portugal and Slovenia
18. Majority people heard about VIDM from
Facebook (63%), followed by email (31%)
Most people found technology very easy, or
easy to use – only a couple of people found it
difficult to use
Most people accessed VIDM at home – no one
did in a clinical facility
Most people used lap top or PC
19. Attendees rated VIDM 2012 very good or good –
2 rated it poor
People wanted news about VIDM 2013 via
Facebook or email
Main reason people didn't attend was because
they were working
20. What did people like?
A sense of belonging to an international
community
Opportunity to learn for free, in easily accessible
and flexible environment
Being able to access eminent speakers
21. What could be improved?
Quality of presentations
Improved information about the event on the
wiki website
Bigger room – more seats
22. What do you need to be able to
attend?
Time
Motivation
Adequate technology
Confidence and digital competence
Better information about how to attend
More information about the event beforehand
23. What we are seeing
Main steam midwifery
doesn't get it, but
midwifery &
consumers activists
do
http://www.flickr.com/photos/7158112@N04/3042853630
24. Digital literacy is a barrier
http://www.flickr.com/photos/21560098@N06/3796822070
25. Health organisations
need a lot of
support to help
them see value of
initiatives like this
http://www.flickr.com/photos/32323502@N00/428401602
29. Midwives (& others)
are utilising their
digital literacy
learnings in an
ongoing way in
their professional
lives
http://www.glorialemay.com/blog/?p=688
30. Where to from here?
How do we reach
resource-poor
countries?
31. Research. What is the impact of this
approach to PD on learning, &
ultimately clinical outcomes?
http://www.flickr.com/photos/26667277@N00/311398700