Linkedin - Marketing a business on a social network

Social Networking for Marketing Business A study on LinkedIn Neetha Joy Saurabh Ranadive Sarang Bhutada Swarnali Choudhury

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Six Degrees of Separation theory – Everyone in the world is connected by no more than six degrees of separation You already have this network of people in real life. LinkedIn helps you see it and use it.

Enhancing business using LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps for promotional campaign on LinkedIn Curiosity and opportunity to step into the shoes of the creator - Wondering if you guys were me, what would you do next with Mahalo. Background: 1. We’ve got a great team: tech, admin, research, and editorial. 2. We’ve got an amazing server setup and can handle massive traffic. 3. We’ve got 4,000 pages done and can do 500 per week. 4. The public is suggesting links already (do a search apple, iphone, a car or a tv show and you’ll fine some suggested links). 5. Folks are not chatting on message board yet. 6. We have a very stable and robust technology platform (MediaWiki). So, given what we’ve got… what would you do next?!?!?

Steps for promotional campaign on LinkedIn Promotional offers Videos Articles, E-groups Reviews Viral Marketing Identity Continuity RSS Blogs Email Marketing Partnerships Step 1 Step 2 Step 3

Tools and applications that aid marketing in LinkedIn

Marketing Strategies on LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategies on LinkedIn(contd) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Perspective Application Possible Business Box.net Files Collaboration on various simultaneous activities TripIt -Business opportunities for “Tours and Travels” firms -Tie-ups possible with various State and National Tourisms Huddle Workspaces -makes business sense for multi-national firms -outsourcing firms Polls -“Paid distributed networks” already exists -Good opportunity for market research firms SlideShare - Consulting presentations Company Buzz -Investments WordPress Business bloggers can integrate analytics and paid advertising and apply SEO (search engine optimization) in the blog Reading List by Amazon Publishers and online sellers of books can do roaring business using this application

Businesses on LinkedIn Business How are they using LinkedIn? Legal ,[object Object],[object Object],[object Object],[object Object],Travel TripIt Strategic Strategic alliance between CNBC and LinkedIn Recruitment ,[object Object],[object Object],[object Object],Outsourcing/Automated Internet Business ,[object Object],[object Object],[object Object],Wealth Management Products/Services ,[object Object],[object Object],[object Object],[object Object],Online Retail ,[object Object],[object Object],Collaborative ,[object Object],Financial Advice ,[object Object],[object Object]

Future of Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]

How does this make business sense? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Linkedin - Marketing a business on a social network

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Linkedin - Marketing a business on a social network