How to keep your focus while creating and distributing your content - Tips for productive content producers and content marketers!

1. Content creation and
content distribution
- Taking it to the next level
Sara Öhman - 2015

2. Storm is coming…

3. …and Google
wont be enough!

4. We are going to need
a lot of friends…

5. …and a lot of
CONTENT!

6. - Heavy wights
- Running
- Consultant in
digital marketing

7. The content consumer of today…

8. We need
to catch them
in their optimal
emotional state

9. The right
content

10. What content
should we
create?

11. Awareness
Drive traffic
Activate
Convert
Engage
Build relationship
Videos and pictures in social media,
news letters, ads
Contests, product information,
services
Loyalty program
Guide
Communicate to convert!
Own
channels
Earned
channels
Paid
channels
Inspire
Share

12. Aware
ActivateEngage
Inspire

13. Help realize urge
Inspire to change
Argue for products/
services
Urge – Make aware

14. Product specific content
Argue for specific
products/services
Be findable in search
Teach - Activate

15. Make product/service
avaliable
Encourage to deeper
engagement
Show testimonals
Buy - Engage

16. Teach about the
product/service
Get testimonials
Encourage to share
Evaluation - Inspire

17. Our purpose Our storyTheir needs

18. Find your
narrative!
Tell your story!

19. Choose
tour
topics

20. Find your mix:
How much space do you
need each topic to fill?
Fill in
Prioritize your
content

21. Brand Conversion
SEO Sharing
Checklist for your
digital content

22. Brand

23. Tonality Visuals Timing
Brand

24. Conversion

25. Conversion
Guide Disposition Emotions

26. SEO

27. SEO
Keywords
/topics
Foundation ”Linkability”

28. Sharing

29. Sharing
Adapt
to channels
Make
available
Create content
package
for influencers

30. Brand Conversion
SEO Sharing
What about your
content?

31. ”No matter how good your content is
– You will never beat the kitten”
- Ben Huh, Cheezburger

32. Awareness
Drive traffic
Activate
Convert
Engage
Build relationship
Videos and pictures in social media,
news letters, ads
Contests, product information,
services
Loyalty program
Guide
Communicate to convert!
Own
channels
Earned
channels
Paid
channels
Inspire
Share

33. Earned channelsOwn channels Paid channels

34. Social media
Newsletters
Other channels – Such as sales
Own channels

35. 1. Timing
2. Statement+Question
3. Call-To-Action
All you need to know about social media

36. When should you post?

37. As many connections as possible!

38. ”Rapid response”
Monitoring
- Monitor keywords
- Be present and respond in time

39. Online magazines
Influencers/blogs
Forums
Earned channels

41. If you can’t beat them - Join them

42. Seed your content!

43. Blogs
Social mediad
Forums  YOUR
FRIENDS!
Where?
#hashtags

44. 1 % 9 % 90 %

45. 1. Monitor 2. Process 3. Log
Working with bloggers

46. Get to know over a longer period of time
Create packages with content
Readers+Relevance in search engines
Working with bloggers

47. It’s all in your pitch

48. Use mail…

49. …or Twitter

50. Social media ads
Native ads or advertorials,
Sponsorships
Displaya ads and
marketing automation
Paid channels

51. Sometimes you need some advertising to get viral…

52. Campaigns
High production content
Content with high engagement organically
Boost with ads

53. Quantity Relevance

54. Earned channelsOwn channels Paid channels
Create your
checklist!

55. Contact
• Mail hej@saraohman.se
• Twitter @saraohman
• Visit saraohman.se