The document discusses principles of cross-industry innovation including using strengths from one industry to solve problems in another. It provides examples of this such as BMW transferring gaming technology to their car interface and Nike adapting shock absorbers from Formula One for their shoes. The document encourages looking to different industries for inspiration to address challenges in new ways.

1. CROSS INDUSTRY INNOVATION
red zezel - sara pieters - www.redzezel.com - sara@redzezel.com

2. SOME
EXAMPLES
TO
START

3. BMW’s iDrive system was transferred from
the game industry

4. Nike Shox shoes were adapted from Formula
One racing shock absorbers

5. WORX QBIT twist & Go automatic screwdriver
was inspired by the design of a revolver.

6. The GE Adventure Series MRI scanner

7. Vacuum cleaning meets sawmill

8. Eggs meet wine

9. Lights meets services

10. Restaurant meets airport

11. Cross-industry innovation is
drawing analogies and
transferring approaches
between contexts, beyond the
borders of your own industry,
sector, area or domain.

13. Adapt
Enrich
Customize
Take one
element
Learn
Experiment
Modify
…

14. 0.
BASIC
PRINCIPLES

15. No
one
lives
long
enough
to
learn
everything
by
star2ng
from
scratch.
-­‐Brian
Tracy-­‐
SOMEONE
HAS
SOLVED
YOUR
PROBLEM

16. 1. the
unknown
2. all
knowledge
3. non-­‐compe66eve
industries
4. compe66ve
industries
5. company
6. team
7. you
1.
2.
3.
4.
5.
6.
7.
YOUR
GALAXY
OF
KNOWLEDGE

17. • Generate
curiosity
in
the
listener
• Are
thought-­‐provoking
• Surface
underlying
assump6ons
• Channel
aEen6on
• Focus
inquiry
• S6mulate
reflec6ve
conversa6on
• Generate
energy
• Evoke
more
ques6ons
BEAUTIFUL
QUESTIONS

18. • Why
do
they
give
you
a
Jaguar
for
a
test
drive
but
you
can’t
sleep
in
a
house
you
want
to
buy?
• Why
do
we
get
previews
and
samples
everywhere
yet
do
we
s6ll
order
from
text-­‐based
menus
in
restaurants?
• Why
does
a
pa6ent
get
lost
in
a
hospital,
while
in
retail
the
customer’s
rou6ng
is
a
true
science?
• Why
are
cars
leQ
unused
for
nearly
20
hours
a
day?
• What
if
your
mobile
phone
told
you
when
you’ve
eaten
enough,
rather
than
your
stomach?
BEAUTIFUL
QUESTIONS

19. Find at least
3 beautiful
questions for
your industry
BEAUTIFUL
QUESTIONS

20. 1.
YOUR
STRENGTHS

21. use your
strengths in
other sectors

22. THE
ODON
DEVICE

23. THE
ODON
DEVICE

24. FACE
RECOGNITION

25. FACE
RECOGNITION

26. CAR
RECOGNITION

27. STADIUM
ENTERTAINMENT

28. RETAIL
EXPERIENCE

29. use your
strengths to
reinvent yourself

30. NEW
OPPORTUNITY

31. 2.
START
WITH
THE
CUSTOMER

32. subsititute

33. MOVIES
OR
NETFLIX
OR
SPA
OR
DINNER
OR...

34. RESTAURANT
=
FOOD

35. complementary

36. DEEP
DIVE
IN
OTHER
SECTORS

37. DEEP
DIVE
IN
OTHER
SECTORS

38. combine

39. COMBINE
FOR
MORE
VALUE

40. DO
IMPOSSIBLE
THINGS

41. CHANGE
BEHAVIOUR

42. CUT
COSTS
ELEGANTLY

43. REDUCE
COMPLEXITY
DRAMATICALLY

44. DO
THE
OPPOSITE

45. REMOVE
ONE
CRUCIAL
ELEMENT

46. REMOVE
ONE
CRUCIAL
ELEMENT

47. 3.
ABSTRACTION
OF
YOUR
CHALLENGE

48. DEMAND
AND
OFFER

49. DEMAND
AND
OFFER

50. 4.
ABSTRACTION
OF
OTHERS
STRENGTHS

51. WHAT
WOULD
X
DO?

52. WHAT
WOULD
X
DO?

53. WHAT
WOULD
X
DO?

54. Military
inspira2on:
Camouflage
telephone
poles
INTERESTING
SECTORS

55. Formula
1
pit
stop:
Fast
food
drive-­‐through
INTERESTING
SECTORS

56. Airplane
landing
gear:
First
foldable
baby
pram
Owen
Maclaren
INTERESTING
SECTORS

57. Fast
fashion
&
futuris2c
fabrics
INTERESTING
SECTORS

58. Space
technology
Water
filters,
scratch-­‐resistant
lenses,
memory
foam
maEresses,
baby
food,
space
blankets,
LEDs,
joys6ck,...
INTERESTING
SECTORS

59. 5.
ABSTRACTION
OF
‘WILD
GEESE’

61. THE
POWER
OF
THE
UNEXPECTED

62. TAP
INTO
ARTS

63. BURN
YOUR
BUSINESS

64. BECOME
A
NATURAL

65. BIOMIMICRY

66. BIOMIMICRY

67. PAINTING
WITH
MICROSOFT
EXCEL

68. BAD
BUSINESS
&
STRANGE
SECTORS
Mob
Espionage
Drug
trade
Fraud
squad
Gaming
industry
Metro
tunnelling
Hurricane
hunters
Demoli6on
industry
Underground
economy
Crime
scene
inves6ga6on
Boeing
manufacturing
site
Organised
crime
Polar
research
sta6on
construc6on
High-­‐voltage
power
lines
maintenance
Counterfeit
consumer
goods
Avalanche
rescue
teams
Submarine
construc6on
Casino
management
Lobbying
industry
House
movers
Porn
industry
Da6ng
sites
Mining
Take
a
look
at
these
special
sectors
and
look
for
3
principles
that
make
them
successful.
Try
to
adapt
these
principles
for
your
organisa6on.

69. CROSS-­‐INDUSTRY
JACKPOT
hEp://www.crossindustryinnova6on.com/slotmachine

72. red zezel - sara pieters - www.redzezel.com - sara@redzezel.com
YOUR
STRENGTHS
START
WITH THE
CUSTOMER
YOUR
CHALLENGE
combine
subsititute
complementary
use your
strengths in
other sectors
CROSS INDUSTRY INNOVATION
use your strengths
to reinvent
yourself
WILD
GEESE
OTHERS
STRENGTHS