This document discusses strategies for promoting tourism in Tamil Nadu, India. It analyzes tourism trends, with Tamil Nadu receiving 9 crore domestic visitors and 20 lakh international visitors annually. To make Tamil Nadu the most visited state in India, the document recommends focusing on the basics and establishing a brand for the state centered around it being "hot," "hotter," and "hottest" for its beaches, food, culture, and more. It suggests advertising this brand using the internet and mobile media to increase awareness and visitation to the state.
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inin IndiaIndia!!
By going back to theBy going back to the
basics!basics!
BUT HOW??!?!?!?BUT HOW??!?!?!?
What is Our Aim ?What is Our Aim ?
6. Which is the first zoo in
India?
Which international border in the world
is less than 50 yards?
If Ads don't pay, then answer these
questions...
7. The answers toThe answers to
these questions lie inthese questions lie in
AdvertisingAdvertising
If you don't hear aboutIf you don't hear about
it....it....
...You don't know it!...You don't know it!
13. So How Do We Advertise?
Using the two most invasive mediums inUsing the two most invasive mediums in
the worldthe world
Internet Mobile
14. We may have invented theWe may have invented the
ZeroZero
Before weBefore we
conclude...conclude...
We would like toWe would like to
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But we are heading towardsBut we are heading towards
beingbeing
NUMBER ONENUMBER ONE