Zemanta offers a platform to automate the promotion and distribution of content. Zemanta helps you manage your content while navigating the many paid channels for content promotion allowing you to maximize the return on your content marketing spend.

1. Automating Content Promotion and Distribution for
Marketers
February 2016
Todd Sawicki, CEO – todd@zemanta.com

2. Zemanta’s software is used by
marketers to maximize the return on
their content creation and paid
content investment.

3. Content is the engagement engine of the web
•73% of Americans ignore banner ads
•70% of internet users want to learn about
products through content vs. traditional
media
•Consumers who engage with Content have
a 57% higher brand affinity

4. Promoting Content thru Native Ads is Messy:
Fragmented Ecosystem
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5. Promoting Content is Messy: Content is Everywhere
Content Marketers are Producing Hundreds &
Thousands of Pieces of Content Requiring
Dedicated Content Management, Indexing,
Parsing & Native Re-formatting
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Owned Websites 3rd Party Websites:
News, Blogs & Social Sites

6. Our Solution

7. Today: Zemanta Offers a Segment Defining Marketing
Automation Platform for the Distribution of Marketing
Content
Features include:
• Covers 25+ Native
Platforms, Exchanges &
Networks
• Reaches 95% of US MAU
• Supports OpenRTB
Native Standard
• Centralized Content
Management (includes
indexing, parsing, and
aggregation of marketers
content)
• Algorithmic bid and
campaign optimization
• Aggregated Cross-
Network Analytics &
Reporting

8. ORGANIZE
PROMOTEOPTIMIZE
REPORT
• Content Indexing
• Blog Posts
• Landing Pages
• 3rd Party Content
• Content Formatting
• Title Length
• Title Variations
• Thumbnail Dimensions
• Reach 95% of US Audience
• 25+ native networks /
exchanges
• Target
• GEO (DMA)
• Audience
• Network
• 1st Party Data
• Publisher
• Impressions / Clicks / CTR / CPC
• Integration with 1st Party Analytics
(ie. Google Analytics) for
engagement and conversion
measurement
• Content Lifecycle & Content
Marketing Insights
• A/B Title and Thumbnail
Testing
• Proprietary algorithmic bid
optimizations
• Manual CPC bid adjustments
by network
• Spend allocation towards top
performing content &

9. What’s Happening Now:
Top of Funnel Content Funnel Marketing
Top of Funnel Middle of Funnel

10. Great brands & agencies use Zemanta’s platform
Retail
Auto
Finance & Insurance
Agencies
CPG
B2B

11. • Grow audience for IQ
Content Hub
• Optimize for top
engaging content
• 750 + articles
• 5 content themes
• 1st & 3rd party data
• Device targeting
comparison: mobile vs.
desktop/tablet
• Global Audience
• Managed Services by
Zemanta. Working with
both client direct &
agency team
• Increase awareness for
GM’s OnStar products
• Engagement for blog,
product and resource
pages
• 150+ articles
• 4 content themes
• Content formatted and
targeted by type
• Device targeting: mobile,
tablet & desktop
• US Only Audience
• Program self-managed by
client’s preferred agency
• Drive sign-ups for world-
class investment
management service
• 3rd party articles
• Generate a cookie pool
for re-targeting
• Determine content path to
investment
• US Only Audience
• Zemanta Client Services
“Co-Piloting” program with
client direct
• Grow Uniques across brand
content hubs
• Build preference and guide
consumers through purchase
funnel
• Group and format content by
type and genre
• 1st & 3rd party data
• US Only Audiences
• Device targeting: desktop,
tablet & mobile
• Program managed in-house
with Zemanta’s advisory
services
Goals
Tactics
Platfor
m
Usage

12. Zemanta has helped us build momentum for new articles as
they go live, grow our audience (90% of visitors from their
networks are new to us), and maintain traffic volumes to
content that are strong drivers of our business objectives.
Their team is very responsive in optimizing towards our
goals, and the partnership with Zemanta has become an
essential component of our Marketing strategy.
Jason Naidu, Inbound Marketing Manager | BuildDirect

13. APPENDIX

14. Zemanta enables programmatic access to >500m
global uniques (50% in the US)
OpenRTB Native Supply Partners:
• Adiant (AdBlade, IndustryBrains)
• Adknowledge (adBistro)
• AdsNative
• Avocarrot
• Connatix
• Disqus
• DistroScale
• Floor6 (GumGum)
• Infolinks
• InMobi
• Matomy
• MoPub
Non-RTB Partners:
• Gravity
• Yahoo Gemini
• Outbrain
• Optimalya
• Playtem
• Pubmatic
• Revenue.com
• Rubicon
• Sharethrough
• Spoutable
• Thoughtleadr
• Triplelift
• Veeseo
• Yieldmo
Ad Formats:
Promoted Recommendations
In-feed / In-steam
In-text
On-Image
Promoted Video

15. Targeting
• Geo (DMA)
• Audience
• Network
• Demo
• 1st party data
• Re-targeting (your previous visitors with content)
• Content Sequencing (sequence content to audience to tell
your story)
• Blacklisting
• Whitelisting