This document contains the notes from a journalism class. It discusses pet peeves, personal branding, and elevator pitches. For homework, students are asked to create 15 and 30 second elevator pitches about themselves on a website and print them out. They are also asked to attend a student organization fair and get information about three organizations that may need public relations help.

1. Wednesday, 8.28.13
• Pet Peeves
• Branding/Personal Branding
• Elevator Pitches
• Classwork/Homework – Elevator Pitch
• Homework – Student Org. Fair (9.4.13, 11-2)

2. Journalism 436
Pet Peeves
Top 10 List

3. I hate lecturing and when we never have the
opportunity to discuss and talk about the subject
in a class discussion.
It is hard for me to pay attention when a teacher is
monotone and there is no student involvement.
No. 10

4. Buying a "required" book that you
actually don't need.
No. 9

5. STINKY BREATH AND SNORTING PEOPLE! And
Facebook junkies!!!
People chewing gum or smacking it loudly,
cracking their knuckles.
People who smell bad!
No. 8

6. Random attendance pop-quizzes.
No. 7

7. When teachers drag out a class just so it fills up
the entire time.
Professors that keep students late after time is up.
Professors who don't test on material talked in
class or even in the book.
No. 6

8. I hate when people don't come to class
and act like the fact that they didn't do
well is not their fault. Or if they send
emails to the entire class asking what we
did. (2 more buddies time)
No. 5

9. Girls with big purses that check their
phones every five minutes.
No. 4

10. During group projects
not everyone contributes.
Group projects because I feel like one
person is doing most of the work and
the other just doesn't give the project
their full potential.
No. 3

11. Professors that never give
candy to the class.
No. 2

12. When people talk in class over something I think is
interesting, or something I need to focus on because I
am not grasping the concept.
Students having conversations while instructor is talking.
When people talk when someone else is talking.
And the No. 1 pet peeve is

13. • Name
• Hometown
• Year in school
• Something you like
• Something you dislike
• Dream job
Top 6

14. What is branding?

15. What is branding?
• The identity of a specific product, service or
business.
• As a PR professional you are continually
attempting to build your company’s brand,
create and maintain relationships with your
publics.

22. What is branding?

23. What is branding?
But you as a professional also have a brand to
maintain…and it means everything.

24. What is your brand?

25. The Elevator Pitch
Business elevator pitch
Recent graduate elevator pitch
Internship elevator pitch
How to perfect the elevator pitch
www.15secondpitch.com

27. Classwork/Homework (part 1)
• Go to “15secondpitch.com”
• Create an account and complete a 15-second
and a 30-second pitch. Time yourself.
• Print these out for next Wednesday’s class.

28. 15-second pitch rubric
1. Who you are.
• Name
• Current occupation (i.e. student, intern)
2. What you do.
3. What makes you stand out.
4. Call to action.

29. Classwork/Homework (part 2)
• Attend the Student Organization Fair next Wednesday
(9/4) on Greene Street (11 a.m. to 2 p.m.)
• Talk to student organizations and ask if they have a
need for a public relations person and if so, what they
need help with (e.g. promotions, event planning)
• Write down info about at least three organizations
including organization name, contact person, and
interest meeting date/time for Wednesday’s class