This document summarizes Scoop.it's content curation and engagement tools. It describes how Scoop.it allows users to easily create topic pages and curate content from various sources. Users can publish organized content hubs and create customized newsletters to engage internal and external audiences. Scoop.it also provides analytics to track key performance indicators and understand what content and contributors are most effective. The document provides examples of how organizations can use Scoop.it for competitive intelligence, employee advocacy, training, and monitoring industry trends.

1. Research and publish the best content
How to set up a content hub & newsletter with
Scoop.it
Webinar
02/23/2021 at 9 AM PST

2. ABOUT
San Francisco
New
York
London Düsseldorf
Shanghai
Singapore
Paris
• Founded in 2011
• 8+ millions professional users
• 4,000+ premium users
• 400 Enterprise clients
World leading curation
solution
A Group company
• Leader in AI enabled consumer intelligence
• 200+ employees
• Enterprise SaaS trusted by 200+ global brands
• 7 offices globally
• Analysts’ recognition

3. They trust us

4. What is content curation?

5. Content for internal audiences engagement
● Internal communication newsletters and
hubs
● Content for employee advocacy projects
● Content digests for top management in
snackable format
Education and training
Share educational content with
students and integrate industry
content in training programs
Competitive intelligence
Monitor your brands & competitors
and trends with our content search
engine and alerts
A use case based approach
to address your business
needs
Content for external audiences engagement
● Boost your site and blog engagement
with industry news
● Engage customers with content
newsletters
● Social media engagement with 3rd party
content

6. Easily curate content streams on topic pages:
● By bookmarking web content,
● By uploading documents (pdf, videos, images,
documents…)
● From your own sources of content (RSS feeds,
social media, sites)
● From Scoop.it content index (40+ millions sources)
● From your own sites and blogs
● Share your content hub with unlimited readers the
way that suits your needs (newsletters, embedded
in a site, on social media, mobile app…)
Scoop.it Content hub
A simple and visual way to publish,
organize and share your best content
with your team or external audience

7. Simple curation of content feeds:
● Create your newsletters with your best content in
just a few clicks,
● Customize your newsletters with your graphical
charter
● Manage the creation and distribution of your
newsletters with one tool,
● Send it to any type of contact,
● Measure and analyze the performance of your
campaigns.
Scoop.it Content newsletters
Engage with your audiences with
personalized newsletters and
measure their impact.

8. Keep track of effectiveness with content KPI’s :
● Monitor your content hubs performance with
detailed statistics and key insights
● Track your content newsletters campaign’s
performance
● Understand what is your top content, who are your
top contributors and top readers
● Export your content statistics in Excel or CSV
format
● Integrate your Google Analytics tracker on your
public content hub
Measure Content performance
Understand your content.
Measure your ROI and improve your
strategy.

9. Monitoring use case
For who?
● Marketers
● Sales teams
● Monitoring professionals
● Digital transformation teams
Solution
● Search engine and alerts based on
your keywords.
● Set up an integrated distribution
solution, from a content hub to the
newsletter.
● Detailed statistics to measure the
impact for your decisions.
Need
Automate monitoring and distribute
information to the right audience in the
most impactful format through the best
distribution method.

10. Engagement of internal
audiences
Teams
● External communication
● HR teams
● Digital transformation teams
● Librarians
Solution
● Private and secure content hubs
accessible by users
● Distribute information in all
formats, available for your teams
in their preferred source
● White labelled, in your company’s
image and colors
● Measure engagement and
pertinent themes.
Needs
Engage and inform your teams
about the news of your company
and market.

11. Contact
Meredith Clarke
Content Specialist
mclarke@scoop.it
CONTACT