1. Setting the scene slides
The following slides are useful for setting the scene by explaining:
- The broader systemic issues
- The shift that B Corps are driving
- B Lab’s approach to creating change
- The global network of B Lab and B Corps
- Where B Corps fit in the wider economy, alongside the social economy
These slides provide a variety of ways to convey this message and are intended to be used
interchangeably i.e. some slides cover the same content but in a slightly different way.
Feel free to pick and choose as you see best!
If you’d like to use any of these slides or if you have any questions please get in touch with
Georgie (georgie.morris@bcorporation.uk)

2. An Historic Global
Culture Shift is underway to harness the
power of business to help
address society’s greatest
challenges and to build a
more inclusive economy.

3. Shareholder
Value
20th Century
Stakeholder
Value
21st Century
When companies and investors
adopt legal structures that
expand fiduciary duty, like the
benefit corporation, system
change is possible

4. B Lab’s integrated approach to systems change
makes an alternative viable and scalable
Start
Develop market
infrastructure
Step 2
Create tools
to make it easy
for millions of other
businesses to follow
Step 3
Inspire billions of
consumers, workers,
investors and others
to support businesses
who are a force for good
Step 1
Build a community
of thousands of credible
leaders -- B Corps
End
Shared & Durable
Prosperity

5. Create legal form that lock in
commitment to stakeholders
Develop a global impact
assessment platform
Build a community of leaders
for change

6. Challenges Solutions
Standards
Legal Structures
Impact Measurement
Mission Protection
Collective Voice Unified Vision

7. Systemic Impact
When all businesses behave like B Corps, all stakeholders in the ecosystem
will have better choices and better outcomes
• Lower carbon, waste, water, toxins
• Fewer resources consumed to make products
Environment
• Better choices at retail
• Higher impact, lower risk supply chains
Customers
• Higher quality jobs
• Meaningful work
Workers
• More solutions at scale
• Fewer negative externalities
Policy Makers
• Innovative economic development
• Improved quality of life
Communities
• New products to meet demand
• Credible impact data
Investors
• Concrete examples, frameworks, and experiences
• Vast, credible data for research
Educators

8. Through its network of global partner
organisations, B Lab is uniquely positioned to
accelerate this culture shift and to make it
meaningful and lasting.

9. “B Corp is one of 20 Moments That
Mattered Over the Last 20 Years”
“Be Like a B Corp is one of 5
Business Trends to Master in 2016”

10. In my work, I often wonder to what
extent business can help society in its
goals to alleviate poverty, preserve
ecosystems, and build strong
communities and institutions…
B Lab has proven that there is a way –
the B Corp movement shows us that
business, the driving force of our
economy, can be an agent of change
and live up to society’s standards.”
- U.S. Secretary of State Madeleine Albright
“B Corp is one of 20 Moments That
Mattered Over the Last 20 Years”
“Be Like a B Corp is one of 5 Business
Trends to Master in 2016”
“

11. Where does this fit in the UK?
TRADITIONAL
ECONOMY
SOCIAL
ECONOMY
Charities, trusts,
foundations,
Charitable
Incorporated
Organisations &
Companies Limited by
Guarantee
(220,000)
Community Interest
Companies
(12,150)
Cooperatives / Mutuals
(6,700)
Asset-locked Non asset-locked
Mission-locked Traditional for-profit
B Corps
3.2 million Shareholder companies
55,000 Limited Liability
Partnerships
6,274 Public Companies
1.8 million sole practitioners