Scott Bragg

Greater Detroit Area United States

Senior Content Strategist at Quicken Loans

Writing / Publishing

As a digital content strategist, my goal is to create engaging and useful content for real, live humans. When digital content is at its best, it communicates as vividly as a face-to-face conversation. To do this right, context is everything. Who is your user? Why is she here? What does she want to know? What will make her feel like it was worth her time to read your content? It’s not easy to get that just right. So I use customer research, data analytics, and personas to create content strategies, models, and guidelines that focus on satisfying user information needs with simple, straightforward, and engaging messages and information. I’ve done my job when users feel confident, smart, an...