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Infographic MarketingBetter Creation, Better Promotion,[object Object],Scott Cowley,[object Object],Credit,[object Object]
“,[object Object],Design is about solving problems and providing elegant solutions. ,[object Object],Information design is about solving information problems.,[object Object],”,[object Object],David McCandless,[object Object],Clip,[object Object]
David McCandless,[object Object]
What Success Looks Like,[object Object],Source,[object Object]
GOOD,[object Object]
GOOD,[object Object]
LESS GOOD,[object Object]
LESS GOOD,[object Object]
UGLY,[object Object]
UGLY,[object Object]
InfographicSuccess,[object Object],70% Content,[object Object],30% Promotion,[object Object]
Infographic Marketing: Better Creation, Better Promotion
Hooks & Narratives,[object Object], Resonate,[object Object]
Important Data: High and Huge,[object Object],Source,[object Object]
Data.gov,[object Object],Census.gov,[object Object],BLS.gov ,[object Object],USA.gov,[object Object],Infochimps.com,[object Object],Opendata.socrata.com,[object Object],OpenDataDirectory.com,[object Object],	Quora.com/Datasets,[object Object]
Infographic Marketing: Better Creation, Better Promotion
You Can’t Do This In Excel,[object Object],DegreeSearch.org,[object Object]
ColorSchemeDesigner.com,[object Object]
ColourLovers.com/palettes,[object Object],Kuler.adobe.com,[object Object]
Source,[object Object]
Email ,[object Object],Marketing,[object Object],Social ,[object Object],Bookmarking,[object Object],Blog ,[object Object],Commenting,[object Object],Content ,[object Object],Repurposing,[object Object],Blog Seeding,[object Object],Press ,[object Object],Release,[object Object],Infographic,[object Object],Directories,[object Object],Content ,[object Object],Refresh,[object Object],Social Media ,[object Object],Sharing,[object Object],Home Page,[object Object],Banners,[object Object]
Start With Your Own Website: Fake Your Own Greatness,[object Object]
Blog Seeding,[object Object]
Who Linked To Past Infographics?,[object Object],Research Niche Infographics,[object Object],Search Visual.ly / other infographic sites by keyword,[object Object],Search Google,[object Object],Intitle:keyword + “infographic”,[object Object],Inurl:keyword + “infographic”,[object Object],Keyword + infographic,[object Object]
Promotion Outreach,[object Object],For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.,[object Object],Source,[object Object]
Social Bookmarking,[object Object],Networks are valuable. Use your own or pay others for the use of theirs.,[object Object]
Infographic Submission,[object Object]
Content Repurposing,[object Object]
Use Tineye.com and Google to find those who embed your graphic – request attribution and add contacts to your database for future outreach,[object Object],Add additional text, internal links to other pages to aid SEO,[object Object],Determine which keywords are sending traffic to the infographic– enhance on-page optimization,[object Object],Learn from your successes and mistakes,[object Object]
   If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle.,[object Object],David McCandless,[object Object]
Scott Cowley,[object Object],scottcowley@zagg.com,[object Object],ZAGG.com,[object Object],Twitter.com/scottcowley,[object Object],Linkedin.com/in/scottcowley,[object Object],All major baked goods accepted.,[object Object]

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Infographic Marketing: Better Creation, Better Promotion

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