Learn to grow your business and community right where you are in this presentation, originally given to the SDSU Extension office.

1. Navigating Social Media:
Be Found, Be Professional
Scott D. Meyer
@9Clouds
Subscribe: 9clouds.com/blog

4. NAVIGATING SOCIAL MEDIA
The Challenge
The Opportunity
The Task at Hand

5. Brofounders
Scott and John Meyer
9 CLOUDS
Digital marketing & education
Improve digital literacy
Teach | Audit | Market

6. THE CHALLENGE

8. LOCAL
Education Creation
Manufacturing Marketing/Sales

12. THE OPPORTUNITY

13. Anyone, Anywhere
Everyone, Everywhere
Wherever you are and whatever size you are, you can
build a business.

15. 15
Which tools to use and how to use them.
Digital literacy:

20. 20
A Tale of Two Cities

21. THE TASK AT HAND

22. I cannot develop the
economy of my
community.

23. I can build the foundation
for the networked age.

25. Be Local1

28. WHAT YOU NEED
-Website
-Google Places Page (google.com/places)
-Email

29. UNDERSTANDING SEO
-Your website (On-Page - 25%)
-Everyone else’s websites (Off-Page - 75%)

30. ON-PAGE SEO
-Choose 2-3 words that
a single page will revolve
around
-Use words in title, text and
images
-Research related words
using Google Keyword Planner

31. ON-PAGE SEO

32. OFF-PAGE SEO
-Links to your site from other websites
-The more diverse and authoritative the better
-Anchor text matters

33. DO KEYWORDS MATTER?
-95% of US internet users search every month
-37 searches per person per month

34. Adding your Business to Google
Plus Places
Google Plus Places is your pin on
the map.
Google accounts for 95% of mobile searches!
People are searching for your
business online & many are
looking for local places via
mobile.

35. Search:Restaurant in Brookings, SD
Results on the top of the page are from Google Plus
Places. If your business has a complete profile and
positive reviews, you will be at the top of the list.

36. Claim your Google Place
Start here: http://www.google.com/places
After agreeing to the Google terms you will search for
your business. Click the best result.

37. Verify your Business

38. Edit your Information
• short description
• opening hours
• categories for your business
• photos or videos

39. Tips for a great Page
• Add photos that represent your business well
• Include your logo in your photos
• Keep your description short and to-the-point
• Use the categories section liberally
• Check your Insights to see how customers identify you

40. GOOGLE PLUS FOR SEARCH

41. GROW YOUR LIST
-Easy to subscribe

42. LEARN MORE
-http://9clouds.com/resources

43. Be Weird2

44. FASTEST GAME BIRD IN EUROPE

45. FIND YOUR WEIRDOS

51. WHAT YOU NEED
-Optimized Content
-Blog

52. CONTENT

53. Create Density3

56. Density Socially
Online, you’re not competing against other volunteer
organizations, you’re competing against everyone.

57. GET FOUND (SOCIALLY)

59. DON’T TAKE MY WORD FOR IT

60. WHERE I WOULD START:
Make Resources Easily Accessible:
-Facebook (if you can pay; personal v prof.)
-YouTube
-Slideshare
If you have those down:
-Pinterest
-Twitter
-Google+
-Instagram, etc.
Consistency is key!

61. CREATE YOUR TARGETS
-Who is your customer?
-Where do they hangout?
-What do they talk about?
-What do they need to know about what you do?
ENGAGEMENT = VISIBILITY = LEADS

62. SEE WHO YOUR CURRENT
TARGET IS ON FB

63. CREATE YOUR BENCHMARKS
-What are your current conversion rates?

64. USE FACES

65. POST BASED ON AUDIENCE

66. POST BASED ON WHAT WORKS

67. CREATE A SCHEDULE
O = Owned
W = Welcome
S = Shared
P = Promotion
During week use time to
respond or post timely
content

68. USE HOOTSUITE TO SCHEDULE
9clouds.com/tools

69. POST MORE THAN YOU THINK

70. WHY YOUTUBE?
TOP OF THE FUNNEL VISIBILITY
1B+ } Unique visitors a month
4B HRS } Watched each month
72 HRS } Video uploaded every minute
70% } Traffic is outside the US
140 VIEWS } For every person on Earth
25% } Of views are on mobile
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71. WHY YOUTUBE?
SEARCH VISIBILITY
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72. WHY YOUTUBE?
PRODUCT/SERVICE DEMONSTRATION
http://9clouds.com/blog | Text 9CLOUDS to 68398

73. WHY YOUTUBE?
PRODUCT/SERVICE DEMONSTRATION
Highlight a product or service
Educate and prove thought-leadership
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74. http://9clouds.com/pinterest | Text 9CLOUDS to 68398

75. http://9clouds.com/pinterest | Text 9CLOUDS to 68398

76. http://9clouds.com/pinterest | Text 9CLOUDS to 68398

77. SLIDESHARE.NET

79. Shine a Spotlight4

84. -Participant -Donor
-Attendee

85. WHAT YOU NEED
-Google Analytics - google.com/analytics

86. WHAT YOU NEED
-Google Analytics/referral traffic

87. START AT THE BOTTOM

88. START AT THE BOTTOM

89. START AT THE BOTTOM

90. HOW TO DO IT:
1. Sign up for Google Analytics
2. Create a goal and value
3. Measure most valuable sources
HOW TO ASK:
1. What’s our goal and value?
2. What’s value of referrals?

91. Feed the Leaders5

93. OFF

94. THE

95. BOOK

98. Navigating Social Media:
A Field Guide

99. 9cloudsacademy.com/chamber

102. WHAT QUESTIONS DO YOU HAVE?
9cloudsacademy.com | 855-9CLOUDS | scott@9clouds.com