SlideShare a Scribd company logo

Setting Content Free At Ford - Web 2.0 Expo

•Download as PPT, PDF•
•
Scott Monty
Scott Monty

Presentation given at Web 2.0 Expo in San Francisco on April 1, 2009: Setting Content Free at Ford. See what Ford did to release its content on Wordpress, Flickr and YouTube, with measurable results. The rise of social media, digital rights management and content for all contributed to the success of these efforts.

Business
1 of 39
Case Study: Setting Content Free at Ford
Hashtag: #fordw2e
Ford changed…
… to this.
Questions?
First, a little background
 
2007
Sept 2007
 
We wanted to make storytelling…
www.ford.digitalsnippets.com/focus
 
 
 
This is not a campaign.
Members Only.
 
It’s a revolution
Ford Changed.
We stopped pretending.
Results?
Content has been used in over 5,000 posts since Sept 2007 - meaning that journalists, enthusiasts and others are telling richer, better-informed Ford stories online* SMPRs are regularly used as a source of news and assets by Autoblog.com (Technorati Top 50), Wired, NYTimes, ABC News & many others, both traditional & “new” media Approximately 1.2 million video views on YouTube, 499 channel subscribers, 120,000 views on Flickr images Enthusiast communities are embedding SMPR RSS feeds into their sites as a credible source of Ford news *Based on 1300 links - sample surveys indicate that only about 1 in 4 people actually observe the attribution terms of the CC license The goods.
Well, no. Not really.
Make it less scary
Do your homework
Make your case
 
DRM is still a challenge
How has setting our content free changed us?
Everyone is a publisher
Digital is no longer an afterthought Everyone is a publisher
Experimentation and “test, learn, refine”
Where to next?
Integration
www.TheFordStory.com
It came back.
Thanks. www.ford.digitalsnippets.com @ScottMonty Digital Communications Manager Ford Motor Company [email_address] @MaggieFox CEO Social Media Group [email_address]
http://www.flickr.com/photos/ jahansell http://www.flickr.com/photos/lights_out_222 http://www.flickr.com/photos/ rattodisabin a http://www.flickr.com/photos/oberazzi http://www.flickr.com/photos/andres_world http://www.flickr.com/photos/transkamp http://www.flickr.com/photos/rkarena http://www.flickr.com/photos/robertopecino http://www.flickr.com/photos/ nooone ) http://www. flickr .com/photos/23680544@N07(control button) http://www.flickr.com/photos/ flickerbulb (laptops) http://www.flickr.com/photos/rocketgirl13/3076521093/ (revolution) http://www.flickr.com/photos/jbonnain/523672080/ (DRM) http://www.flickr.com/photos/nohodamon/3291529138/ (actors DRM) http://www.flickr.com/photos/mugley/2152865463/ (fireworks) http://www.flickr.com/photos/tcmhitchhiker/1913229391/ http://www.flickr.com/photos/pbo31/2379746566/ (where2next) http://www.flickr.com/photos/nacente/646871906/ (green light http://www.flickr.com/photos/ fordmotorcompany http://www.flickr.com/photos/70267096@N00 http://www.flickr.com/photos/ billselak Photo credits

Recommended

Enhancing collaboration using web 2.0
Enhancing collaboration using web 2.0Enhancing collaboration using web 2.0
Enhancing collaboration using web 2.0RiGo Balladares
 
Fa assignment 5c
Fa assignment 5cFa assignment 5c
Fa assignment 5cjamieblez
 
HTML5 vs. Flash: Fisticuffs for the Future of Internet Video
HTML5 vs. Flash: Fisticuffs for the Future of Internet VideoHTML5 vs. Flash: Fisticuffs for the Future of Internet Video
HTML5 vs. Flash: Fisticuffs for the Future of Internet VideoJoe Robb
 
Strategy Management of Ford Motor Company.
Strategy Management of Ford Motor Company.Strategy Management of Ford Motor Company.
Strategy Management of Ford Motor Company.Zahra Rezwana
 
Rick Case Honda social media SWOT
Rick Case Honda social media SWOTRick Case Honda social media SWOT
Rick Case Honda social media SWOTRalph Paglia
 
Alan mulally
Alan mulallyAlan mulally
Alan mulallyRoushan Kumar
 
Ford case presentation
Ford case presentationFord case presentation
Ford case presentationBhagyashree Tilekar
 
Culture at ford motor company
Culture at ford motor companyCulture at ford motor company
Culture at ford motor companySteve Guertin
 

Recommended

Enhancing collaboration using web 2.0
Enhancing collaboration using web 2.0Enhancing collaboration using web 2.0
Enhancing collaboration using web 2.0RiGo Balladares
 
Fa assignment 5c
Fa assignment 5cFa assignment 5c
Fa assignment 5cjamieblez
 
HTML5 vs. Flash: Fisticuffs for the Future of Internet Video
HTML5 vs. Flash: Fisticuffs for the Future of Internet VideoHTML5 vs. Flash: Fisticuffs for the Future of Internet Video
HTML5 vs. Flash: Fisticuffs for the Future of Internet VideoJoe Robb
 
Strategy Management of Ford Motor Company.
Strategy Management of Ford Motor Company.Strategy Management of Ford Motor Company.
Strategy Management of Ford Motor Company.Zahra Rezwana
 
Rick Case Honda social media SWOT
Rick Case Honda social media SWOTRick Case Honda social media SWOT
Rick Case Honda social media SWOTRalph Paglia
 
Alan mulally
Alan mulallyAlan mulally
Alan mulallyRoushan Kumar
 
Ford case presentation
Ford case presentationFord case presentation
Ford case presentationBhagyashree Tilekar
 
Culture at ford motor company
Culture at ford motor companyCulture at ford motor company
Culture at ford motor companySteve Guertin
 
Ford Digital Marketing Strategy
Ford Digital Marketing Strategy Ford Digital Marketing Strategy
Ford Digital Marketing Strategy Dallas LaPerriere
 
Fiesta Movement Case Study
Fiesta Movement Case StudyFiesta Movement Case Study
Fiesta Movement Case Studymmaleigh
 
Ford Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management CaseFord Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management CaseCarina Daidone
 
The Cultural Web
The Cultural WebThe Cultural Web
The Cultural WebArvind prabhu Dewakar
 
Ford Fiesta Social Media Campaign
Ford Fiesta Social Media CampaignFord Fiesta Social Media Campaign
Ford Fiesta Social Media CampaignGreat Lakes Institute of Management, Gurgaon
 
Analysis on Ford’s social media strategy
Analysis on Ford’s social media strategyAnalysis on Ford’s social media strategy
Analysis on Ford’s social media strategyarun_getapp
 
Ford full digital strategy ppt
Ford full digital strategy pptFord full digital strategy ppt
Ford full digital strategy pptAli Obermayer
 
Cultural web
Cultural webCultural web
Cultural webColin Davies
 
Ford motor company
Ford motor companyFord motor company
Ford motor companyĐăng Khoa Cao
 
Organisational culture
Organisational cultureOrganisational culture
Organisational cultureSairam Sirigina
 
Ford HR Issues
Ford HR IssuesFord HR Issues
Ford HR IssuesRojej Shrestha
 
Social media-marketing-networking
Social media-marketing-networkingSocial media-marketing-networking
Social media-marketing-networkingSocial Media Marketing
 
Social Media Marketing Networking
Social Media Marketing NetworkingSocial Media Marketing Networking
Social Media Marketing NetworkingAutomotive Social Media Marketing Reputation Management
 
Social media-marketing-networking
Social media-marketing-networkingSocial media-marketing-networking
Social media-marketing-networkingRalph Paglia
 
Social Media Marketing Networking
Social Media Marketing NetworkingSocial Media Marketing Networking
Social Media Marketing NetworkingAutomotive Social Media Marketing Reputation Management
 
Social Networking: Should it be more about Relationship Building than Selling...
Social Networking: Should it be more about Relationship Building than Selling...Social Networking: Should it be more about Relationship Building than Selling...
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
 
Corporate blogging
Corporate bloggingCorporate blogging
Corporate bloggingrkswamyinteractive
 
Wei Shao 8 Week Ford Brand Monitoring Report
Wei Shao 8 Week Ford Brand Monitoring ReportWei Shao 8 Week Ford Brand Monitoring Report
Wei Shao 8 Week Ford Brand Monitoring ReportVivian W. Shao
 
Why automobile marketers love social media
Why automobile marketers love social mediaWhy automobile marketers love social media
Why automobile marketers love social mediaKuliza Technologies
 
Top 5 Web Trends Of 2009 Personalization
Top 5 Web Trends Of 2009 PersonalizationTop 5 Web Trends Of 2009 Personalization
Top 5 Web Trends Of 2009 Personalizationchmingl
 
Ford socialmediastrategy scottmonty
Ford socialmediastrategy scottmontyFord socialmediastrategy scottmonty
Ford socialmediastrategy scottmontySocial Media Marketing
 
DigiMarketing In A Crisis, The Next Step After E Commerce
DigiMarketing In A Crisis, The Next Step After E CommerceDigiMarketing In A Crisis, The Next Step After E Commerce
DigiMarketing In A Crisis, The Next Step After E CommerceIan Fenwick, Digital Marketing
 

More Related Content

Viewers also liked

Ford Digital Marketing Strategy
Ford Digital Marketing Strategy Ford Digital Marketing Strategy
Ford Digital Marketing Strategy Dallas LaPerriere
 
Fiesta Movement Case Study
Fiesta Movement Case StudyFiesta Movement Case Study
Fiesta Movement Case Studymmaleigh
 
Ford Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management CaseFord Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management CaseCarina Daidone
 
Analysis on Ford’s social media strategy
Analysis on Ford’s social media strategyAnalysis on Ford’s social media strategy
Analysis on Ford’s social media strategyarun_getapp
 
Ford full digital strategy ppt
Ford full digital strategy pptFord full digital strategy ppt
Ford full digital strategy pptAli Obermayer
 

Viewers also liked (11)

Ford Digital Marketing Strategy
Ford Digital Marketing Strategy Ford Digital Marketing Strategy
Ford Digital Marketing Strategy
 
Fiesta Movement Case Study
Fiesta Movement Case StudyFiesta Movement Case Study
Fiesta Movement Case Study
 
Ford Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management CaseFord Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management Case
 
The Cultural Web
The Cultural WebThe Cultural Web
The Cultural Web
 
Ford Fiesta Social Media Campaign
Ford Fiesta Social Media CampaignFord Fiesta Social Media Campaign
Ford Fiesta Social Media Campaign
 
Analysis on Ford’s social media strategy
Analysis on Ford’s social media strategyAnalysis on Ford’s social media strategy
Analysis on Ford’s social media strategy
 
Ford full digital strategy ppt
Ford full digital strategy pptFord full digital strategy ppt
Ford full digital strategy ppt
 
Cultural web
Cultural webCultural web
Cultural web
 
Ford motor company
Ford motor companyFord motor company
Ford motor company
 
Organisational culture
Organisational cultureOrganisational culture
Organisational culture
 
Ford HR Issues
Ford HR IssuesFord HR Issues
Ford HR Issues
 

Similar to Setting Content Free At Ford - Web 2.0 Expo

Social media-marketing-networking
Social media-marketing-networkingSocial media-marketing-networking
Social media-marketing-networkingRalph Paglia
 
Social Networking: Should it be more about Relationship Building than Selling...
Social Networking: Should it be more about Relationship Building than Selling...Social Networking: Should it be more about Relationship Building than Selling...
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
 
Wei Shao 8 Week Ford Brand Monitoring Report
Wei Shao 8 Week Ford Brand Monitoring ReportWei Shao 8 Week Ford Brand Monitoring Report
Wei Shao 8 Week Ford Brand Monitoring ReportVivian W. Shao
 
Why automobile marketers love social media
Why automobile marketers love social mediaWhy automobile marketers love social media
Why automobile marketers love social mediaKuliza Technologies
 
Top 5 Web Trends Of 2009 Personalization
Top 5 Web Trends Of 2009 PersonalizationTop 5 Web Trends Of 2009 Personalization
Top 5 Web Trends Of 2009 Personalizationchmingl
 
DigiMarketing In A Crisis, The Next Step After E Commerce
DigiMarketing In A Crisis, The Next Step After E CommerceDigiMarketing In A Crisis, The Next Step After E Commerce
DigiMarketing In A Crisis, The Next Step After E CommerceIan Fenwick, Digital Marketing
 
PR Newswire Meet The Media - 09/04/08 - Robin Hamman
PR Newswire Meet The Media - 09/04/08 - Robin HammanPR Newswire Meet The Media - 09/04/08 - Robin Hamman
PR Newswire Meet The Media - 09/04/08 - Robin HammanMichael Pranikoff
 
글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018
글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018
글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018Amazon Web Services Korea
 
Social Media for PR 2011
Social Media for PR 2011Social Media for PR 2011
Social Media for PR 2011Larissa Fair
 
Running head FORD COMPANY .docx
Running head FORD COMPANY .docxRunning head FORD COMPANY .docx
Running head FORD COMPANY .docxcowinhelen
 
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott MontyBlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott MontySocialMedia.org
 
Top 10 Things Steve Ballmer tells his Closest Friends about Microsoft’s Share...
Top 10 Things Steve Ballmer tells his Closest Friends about Microsoft’s Share...Top 10 Things Steve Ballmer tells his Closest Friends about Microsoft’s Share...
Top 10 Things Steve Ballmer tells his Closest Friends about Microsoft’s Share...Mark Fidelman
 
Use of social media for product marketing research ss
Use of social media for product marketing research ssUse of social media for product marketing research ss
Use of social media for product marketing research ssScott Gilbert
 
digital marketing today presented at Tourism Technology Association, Phuket, ...
digital marketing today presented at Tourism Technology Association, Phuket, ...digital marketing today presented at Tourism Technology Association, Phuket, ...
digital marketing today presented at Tourism Technology Association, Phuket, ...Ian Fenwick, Digital Marketing
 

Similar to Setting Content Free At Ford - Web 2.0 Expo (20)

Social media-marketing-networking
Social media-marketing-networkingSocial media-marketing-networking
Social media-marketing-networking
 
Social Media Marketing Networking
Social Media Marketing NetworkingSocial Media Marketing Networking
Social Media Marketing Networking
 
Social media-marketing-networking
Social media-marketing-networkingSocial media-marketing-networking
Social media-marketing-networking
 
Social Media Marketing Networking
Social Media Marketing NetworkingSocial Media Marketing Networking
Social Media Marketing Networking
 
Social Networking: Should it be more about Relationship Building than Selling...
Social Networking: Should it be more about Relationship Building than Selling...Social Networking: Should it be more about Relationship Building than Selling...
Social Networking: Should it be more about Relationship Building than Selling...
 
Corporate blogging
Corporate bloggingCorporate blogging
Corporate blogging
 
Wei Shao 8 Week Ford Brand Monitoring Report
Wei Shao 8 Week Ford Brand Monitoring ReportWei Shao 8 Week Ford Brand Monitoring Report
Wei Shao 8 Week Ford Brand Monitoring Report
 
Why automobile marketers love social media
Why automobile marketers love social mediaWhy automobile marketers love social media
Why automobile marketers love social media
 
Top 5 Web Trends Of 2009 Personalization
Top 5 Web Trends Of 2009 PersonalizationTop 5 Web Trends Of 2009 Personalization
Top 5 Web Trends Of 2009 Personalization
 
Ford socialmediastrategy scottmonty
Ford socialmediastrategy scottmontyFord socialmediastrategy scottmonty
Ford socialmediastrategy scottmonty
 
DigiMarketing In A Crisis, The Next Step After E Commerce
DigiMarketing In A Crisis, The Next Step After E CommerceDigiMarketing In A Crisis, The Next Step After E Commerce
DigiMarketing In A Crisis, The Next Step After E Commerce
 
PR Newswire Meet The Media - 09/04/08 - Robin Hamman
PR Newswire Meet The Media - 09/04/08 - Robin HammanPR Newswire Meet The Media - 09/04/08 - Robin Hamman
PR Newswire Meet The Media - 09/04/08 - Robin Hamman
 
글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018
글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018
글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018
 
Social Media for PR 2011
Social Media for PR 2011Social Media for PR 2011
Social Media for PR 2011
 
Running head FORD COMPANY .docx
Running head FORD COMPANY .docxRunning head FORD COMPANY .docx
Running head FORD COMPANY .docx
 
Ford Story Social Media Marketing 02
Ford Story Social Media Marketing 02Ford Story Social Media Marketing 02
Ford Story Social Media Marketing 02
 
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott MontyBlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
 
Top 10 Things Steve Ballmer tells his Closest Friends about Microsoft’s Share...
Top 10 Things Steve Ballmer tells his Closest Friends about Microsoft’s Share...Top 10 Things Steve Ballmer tells his Closest Friends about Microsoft’s Share...
Top 10 Things Steve Ballmer tells his Closest Friends about Microsoft’s Share...
 
Use of social media for product marketing research ss
Use of social media for product marketing research ssUse of social media for product marketing research ss
Use of social media for product marketing research ss
 
digital marketing today presented at Tourism Technology Association, Phuket, ...
digital marketing today presented at Tourism Technology Association, Phuket, ...digital marketing today presented at Tourism Technology Association, Phuket, ...
digital marketing today presented at Tourism Technology Association, Phuket, ...
 

More from Scott Monty

Thomas Cole's The Course of Empire.pptx
Thomas Cole's The Course of Empire.pptxThomas Cole's The Course of Empire.pptx
Thomas Cole's The Course of Empire.pptxScott Monty
 
One Ford Strategy
One Ford StrategyOne Ford Strategy
One Ford StrategyScott Monty
 
The Direct Brand Economy
The Direct Brand EconomyThe Direct Brand Economy
The Direct Brand EconomyScott Monty
 
Digital Crisis Communications: Case Studies and Tips - July 2015
Digital Crisis Communications: Case Studies and Tips - July 2015Digital Crisis Communications: Case Studies and Tips - July 2015
Digital Crisis Communications: Case Studies and Tips - July 2015Scott Monty
 
Building Trust with Consumers via Social Media and Raising the Bar in Custom...
Building Trust with Consumers via Social Media and Raising the Bar in Custom...Building Trust with Consumers via Social Media and Raising the Bar in Custom...
Building Trust with Consumers via Social Media and Raising the Bar in Custom...Scott Monty
 
What Google+ Means for Marketers: A View from Ford's Experience
What Google+ Means for Marketers: A View from Ford's ExperienceWhat Google+ Means for Marketers: A View from Ford's Experience
What Google+ Means for Marketers: A View from Ford's ExperienceScott Monty
 
Ford Social Media Presentation at Google Gearshift Conference
Ford Social Media Presentation at Google Gearshift ConferenceFord Social Media Presentation at Google Gearshift Conference
Ford Social Media Presentation at Google Gearshift ConferenceScott Monty
 
Using Earned, Owned and Paid Media to Improve Ford's Reputation
Using Earned, Owned and Paid Media to Improve Ford's ReputationUsing Earned, Owned and Paid Media to Improve Ford's Reputation
Using Earned, Owned and Paid Media to Improve Ford's ReputationScott Monty
 
Ford @ BlogWorld Expo
Ford @ BlogWorld ExpoFord @ BlogWorld Expo
Ford @ BlogWorld ExpoScott Monty
 
Ford Social Media and Safety - GHSA Presentation
Ford Social Media and Safety - GHSA PresentationFord Social Media and Safety - GHSA Presentation
Ford Social Media and Safety - GHSA PresentationScott Monty
 
Ford's Social Media Story - 2010 edition
Ford's Social Media Story - 2010 editionFord's Social Media Story - 2010 edition
Ford's Social Media Story - 2010 editionScott Monty
 
The Rise of the Brandividual
The Rise of the BrandividualThe Rise of the Brandividual
The Rise of the BrandividualScott Monty
 
How to Be an Effective Online Spokesperson
How to Be an Effective Online SpokespersonHow to Be an Effective Online Spokesperson
How to Be an Effective Online SpokespersonScott Monty
 
Zero to 60: Ford's Social Media Story
Zero to 60: Ford's Social Media StoryZero to 60: Ford's Social Media Story
Zero to 60: Ford's Social Media StoryScott Monty
 
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009Scott Monty
 
Social Media, Personal Branding and Your Career
Social Media, Personal Branding and Your CareerSocial Media, Personal Branding and Your Career
Social Media, Personal Branding and Your CareerScott Monty
 

More from Scott Monty (17)

Thomas Cole's The Course of Empire.pptx
Thomas Cole's The Course of Empire.pptxThomas Cole's The Course of Empire.pptx
Thomas Cole's The Course of Empire.pptx
 
One Ford Strategy
One Ford StrategyOne Ford Strategy
One Ford Strategy
 
The Direct Brand Economy
The Direct Brand EconomyThe Direct Brand Economy
The Direct Brand Economy
 
Digital Crisis Communications: Case Studies and Tips - July 2015
Digital Crisis Communications: Case Studies and Tips - July 2015Digital Crisis Communications: Case Studies and Tips - July 2015
Digital Crisis Communications: Case Studies and Tips - July 2015
 
Building Trust with Consumers via Social Media and Raising the Bar in Custom...
Building Trust with Consumers via Social Media and Raising the Bar in Custom...Building Trust with Consumers via Social Media and Raising the Bar in Custom...
Building Trust with Consumers via Social Media and Raising the Bar in Custom...
 
What Google+ Means for Marketers: A View from Ford's Experience
What Google+ Means for Marketers: A View from Ford's ExperienceWhat Google+ Means for Marketers: A View from Ford's Experience
What Google+ Means for Marketers: A View from Ford's Experience
 
Ford Social Media Presentation at Google Gearshift Conference
Ford Social Media Presentation at Google Gearshift ConferenceFord Social Media Presentation at Google Gearshift Conference
Ford Social Media Presentation at Google Gearshift Conference
 
Using Earned, Owned and Paid Media to Improve Ford's Reputation
Using Earned, Owned and Paid Media to Improve Ford's ReputationUsing Earned, Owned and Paid Media to Improve Ford's Reputation
Using Earned, Owned and Paid Media to Improve Ford's Reputation
 
Ford @ BlogWorld Expo
Ford @ BlogWorld ExpoFord @ BlogWorld Expo
Ford @ BlogWorld Expo
 
Ford Social Media and Safety - GHSA Presentation
Ford Social Media and Safety - GHSA PresentationFord Social Media and Safety - GHSA Presentation
Ford Social Media and Safety - GHSA Presentation
 
Ford's Social Media Story - 2010 edition
Ford's Social Media Story - 2010 editionFord's Social Media Story - 2010 edition
Ford's Social Media Story - 2010 edition
 
The Rise of the Brandividual
The Rise of the BrandividualThe Rise of the Brandividual
The Rise of the Brandividual
 
How to Be an Effective Online Spokesperson
How to Be an Effective Online SpokespersonHow to Be an Effective Online Spokesperson
How to Be an Effective Online Spokesperson
 
Zero to 60: Ford's Social Media Story
Zero to 60: Ford's Social Media StoryZero to 60: Ford's Social Media Story
Zero to 60: Ford's Social Media Story
 
The Online You
The Online YouThe Online You
The Online You
 
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
 
Social Media, Personal Branding and Your Career
Social Media, Personal Branding and Your CareerSocial Media, Personal Branding and Your Career
Social Media, Personal Branding and Your Career
 

Recently uploaded

Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 

Recently uploaded (20)

Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 

Setting Content Free At Ford - Web 2.0 Expo

Editor's Notes

  1. Scott: Hi, I’m Scott Monty, Digital Communications Manager and head of social media at Ford Motor Company Maggie: And I’m Maggie Fox CEO of Social Media Group, Ford’s social media agency