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Scot Wingo
Scot Wingo

This is a talk I gave with Peter Cobb of eBags in June of 2010 about Comparison Shopping Engines.

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Putting the Changes at Comparison Shopping Engines to Work for You Scot Wingo, ChannelAdvisor CEO
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Shopping Engines All Categories Apparel Consumer Electronics Health & Beauty Home & Garden Sports & Outdoors Tools & Hardware Toys, Baby & Hobby Amazon Product Ads 3.90% 3.20% 3.10% 3.30% 4.70% 3.10% 7.80% 5.00% Nextag 3.10% 3.20% 4.30% 6.70% 2.30% 2.50% 1.70% 4.60% Google Product Search 2.60% 3.80% 2.60% 1.30% 3.60% 2.00% 1.60% 2.70% Bing Shopping 2.60% 1.20% 3.60% 7.50% 2.00% 1.60% 2.20%   Become.com 2.30% 2.50% 2.30% 6.10% 1.60% 1.90% 2.60% 3.70% PriceGrabber 2.70% 2.70% 2.80% 4.20% 2.60% 1.50% 1.80% 2.20% Shopzilla 2.80% 3.20% 3.00% 4.80% 2.50% 2.00% 1.90% 2.50% Shopping.com 3.20% 4.00% 3.70% 4.30% 2.90% 2.00% 2.30% 3.40%
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Optimizing Comparison Shopping Engines Peter Cobb Co-founder, SVP eBags.com
eBags Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship with CSEs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship with CSEs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eBags Engine Mix
eBags CSE Holiday Results ,[object Object]
eBags Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reviews in Google Product Search
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q+A Question & Answer

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Internet Retailer Conference and Exhibition

  • 1. Putting the Changes at Comparison Shopping Engines to Work for You Scot Wingo, ChannelAdvisor CEO
  • 2.
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8.  
  • 9.  
  • 10. Shopping Engines All Categories Apparel Consumer Electronics Health & Beauty Home & Garden Sports & Outdoors Tools & Hardware Toys, Baby & Hobby Amazon Product Ads 3.90% 3.20% 3.10% 3.30% 4.70% 3.10% 7.80% 5.00% Nextag 3.10% 3.20% 4.30% 6.70% 2.30% 2.50% 1.70% 4.60% Google Product Search 2.60% 3.80% 2.60% 1.30% 3.60% 2.00% 1.60% 2.70% Bing Shopping 2.60% 1.20% 3.60% 7.50% 2.00% 1.60% 2.20%   Become.com 2.30% 2.50% 2.30% 6.10% 1.60% 1.90% 2.60% 3.70% PriceGrabber 2.70% 2.70% 2.80% 4.20% 2.60% 1.50% 1.80% 2.20% Shopzilla 2.80% 3.20% 3.00% 4.80% 2.50% 2.00% 1.90% 2.50% Shopping.com 3.20% 4.00% 3.70% 4.30% 2.90% 2.00% 2.30% 3.40%
  • 11.
  • 12. Optimizing Comparison Shopping Engines Peter Cobb Co-founder, SVP eBags.com
  • 13.
  • 14.
  • 15.
  • 17.
  • 18.
  • 19. Reviews in Google Product Search
  • 20.
  • 21. Q+A Question & Answer

Notes de l'éditeur

  1. Over 80% of your sales will come from an ecommerce channel
  2. Customer-focused team with execs from: Walmart.com, LL Bean, Samsonite, eToys
  3. - Be sure to regularly evaluate poorly performing models and remove them from your feed in order to improve efficiency