NHS Digital is the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care. At NHS Digital, service design is currently in its infancy, but we believe that here—more than anywhere else—service design can really make an impact, and now is the time to do so. However, setting up and building service design capability within an organisation the size and structure of NHS Digital is far from easy. In our talk we’ll discuss the challenges we face in building service design capability and turning it into a recognised discipline within NHS Digital
12. We are exemplars for service
design in the public sector,
consistently demonstrating the
value service design can bring in
the health & social care sector.
our vision for service design at NHS Digital:
13. Understand and map the holistic view of
health & care.
Get the mandate and authority to engage leaders and
enable collaboration cross journeys.
Establish human-centred service design tools and processes
that will enable collaboration between our teams, NHS staff
and patients.
Be excellent every day service designer in your
role and provide value to the NHS.
14. Adding value as a service designer
‘Service design’ is not understood
The NHS is really complex
Three main challenges:
20. S E R V I C E D E S I G N E R
B U S I N E S S A N A LY S T
U S E R R E S E A R C H E RU S E R N E E D S
B U S I N E S S N E E D S
21.
22. 1
Secondary Care Pharmacy
Non-Users of Digital Referral Solution
• 2 x Secondary Care Acute Hospitals - No current digital referral
solution (North)
• 1 x Secondary Care Acute Hospital - No current digital referral
solution (South)
• 1 x Secondary Care Acute Hospital – Access to PharmOutcomes
online (Midlands)
• Not currently utilising for referrals
• 1 x Mental Health Trust – No current digital referral solution (North)
Non-users of digital referral solution
• 1 x Supermarket pharmacy
• 2 x Multiple pharmacies
• 1 x small chain pharmacy
• 3 x Independent Pharmacies
Users of Digital Referral Solution
• 1 x Secondary Care Hospital – Using PharmOutcomes web based
platform
• 1 x Secondary Care Hospital – using Refer to Pharmacy solution
Users of digital referral solution
• 2 x Refer to Pharmacy Users
• 1 x PharmOutcomes User
Community Pharmacy West Yorkshire
• Instrumental in rolling out PharmOutcomes and supporting
pharmacies
Refer to Pharmacy Project Lead
NHS Digital Subject Matter Experts and Clinicians
CCG Launch event for new users of PharmOutcomes
• Launch of Electronic Transfer of Care to Pharmacy (eTCP)
• PharmOutcomes solution for Cheshire and Merseyside
• 100+ pharmacists in attendance
• Round table discussions re challenges and benefits of
discharge referrals
• System demo and pharmacist Q&A
Stakeholders
What we did
Primary Research amongst key Users conducting semi-structured qualitative interviews and process observations
What we found
2
Will get
better pic
tomorrow!
Secondary Care Community Pharmacy
• Users need to share patient discharge medication
information with community pharmacy
• Users need a secure, consistent, digital alternative to
fax for sharing patient data
• Users need to complete accurate referrals in as short
a time as possible without re-keying data
• Users need two way dialogue with Community
Pharmacy
• Users need to refer without saving documents to a
desktop and re-attaching
• Users need an accurate picture of patient medication
needs and changes
• Users need to know where in the system patients are
• Users need to know that dispensing can be stopped
and re-started in line with patient need
• Users need to consistently receive patient data as
securely and quickly as possible
• Users need a prompt to check digital notifications
• Users need a two way dialogue with the provider
sending patient details
User Research Output
31. We are all
trying to
solve the
same
problem
We all need to
understand
the same
users
We all benefit
from
approaching
problems from
different
perspectives
but
32. System
Needs
Human
Centered
Service Design
End to End
service
Visual
Mapping
Business
Needs
User
Stories
Business Analysis
System/Service
Requirements
Process
Mapping
Business
Capabilities
PROJECT MANAGER
User
needs
USER RESEARCH
SYSTEM
THINKING
35. Willingness to learn a new approach
Be open to the unknown
Fluid working process
Key learnings for service designers:
Learn to speak the language of the organisation
Get support from senior leadership
36. Be a champion for service design!
Understand where service design can really add value
Provide clarity, competence, and control
Key learnings for senior leaders: