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Social Media Marketing 		By Krishnan.S 			SEO Executive 			Exalt Integral Solutions
Introduction ,[object Object]
 It is an art of producing traffic to site for generating business through online social group.
 It help to build important business contact and to run a reputed business on the internet.
Social media marketing is used as a branding tool and can increase conversion, sales tracking, page views and add exposure.
It is simple and low cost way if increasing sale and to bring traffic to the website.
 This will bring many people to the site and help for link building to get good ranking in search engines.
It increases the site popularity  &  to bring the potential customers to our niche area.By using the following famous Social networking sites  we can increase the site traffic and to get potential customers. ,[object Object]
Facebook.
Linkdln.

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Social media marketing ppt

  • 1. Social Media Marketing By Krishnan.S SEO Executive Exalt Integral Solutions
  • 2.
  • 3. It is an art of producing traffic to site for generating business through online social group.
  • 4. It help to build important business contact and to run a reputed business on the internet.
  • 5. Social media marketing is used as a branding tool and can increase conversion, sales tracking, page views and add exposure.
  • 6. It is simple and low cost way if increasing sale and to bring traffic to the website.
  • 7. This will bring many people to the site and help for link building to get good ranking in search engines.
  • 8.
  • 11.
  • 12. Build a personal relation ship with the followers & create a trustworthiness among them. Upload genuine photo, company logo or product logo. Try to be human and give respect the values. Don’t take the customer directly to the product page. Give them details description before taking them to the product page. The followers want something from us so we always want to sell some thing more than they expect. Try to implement cross selling in website (pack include coke when we buy pizza ). We need to add personal touch in marketing for it to work. Customize our communication inorder to stand out. Highlight our brand we cannot make any compromise in quality and Brand establishment. By following the above techniques we can achieve a good traffic and sales using twitter.
  • 13. Social Media Marketing using facebook Side banner showing the company details such as what we are, what we do, contact us etc We can include our new product details - banner We can publish notes and create groups. We can put like box in out site. We can create page for products, organization, celebrity etc We can upload photos, post links that direct to our site/blog. We can create events like recent activities, upcoming events etc. Create advertisements about the new & existing & upcoming products (adds are paid based on click & rate /day). View insight menu consist of daily, monthly, weekly user details, pageviews, unique page view etc We can create multiple admin for a page. We can apply theme for the fan pages based on product introduction, product description etc. We can send links, products details to the members, groups for getting opinion , reviews etc
  • 14. We can send offers, promotional codes, discounts coupon to the members, groups etc.  Facebook allows to send messages to users you have no connection with we can make use of it. Facebook provides classified add services. We can make friends from our competitors. We have to send request to many friends (through competitors or through search ). Try to implement cross selling in website/product page (comparisons of products). We need to add personal touch in marketing for it to work. Customize our communication inorder to stand out. Highlight our brand we cannot make any compromise in quality and Brand establishment. By using the above techniques we can achieve a huge traffic and sales
  • 15. Social media marketing using linkedln We can create group and make others to follow us We can request for the opinion and suggestion. We can expose our skill set. We can follow the companies and make other to follows us We can create a professional network ask for opinion and reviews etc. Increase your visibility. Improve your connect ability. Improve your Google Page Rank. Enhance your search engine results. Perform blind, “reverse,” and company reference checks. Increase the relevancy of your job search. Make your interview go smoother. Gauge the health of a company. Gauge the health of an industry. Track startups. Ask for advice. (LinkedIn Answers)
  • 16. Social Media Marketing using other sites Faves We can use faves for promoting new products with images. We can invite experts , friends etc We can ask opinions review about the product , pages etc We can create adds on faves. Delicious We can create & share bookmarks through delicious. We can create our own network. We can give tags keywords to the bookmarks that we shares. We can share our bookmarks to other social network sites.
  • 17. Some famous social media sites Website Alexa Rank Pagerank Category stumbleupon.com 196 8 CoolContent metacafe.com 205 7 Videos scribd.com 236 8 Articles reddit.com 294 8 General del.icio.us 338 8 General segnalo.com 338 7 Italian Community blogcatalog.com 533 7 Internet / Blogs technorati.com 912 8 Blogging mixx.com 916 8 General mister-wong.de 1,183 9 General slashdot.org 1,272 8 Tech rojo.com 1,362 7 General kaboodle.com 1,395 6 Shopping gather.com 1,462 6 Articles folkd.com 1,521 7 General diigo.com 1614 6 Internet