The SlideShare Presentation “10 Ideas to Drive Traffic to Your Website” walks business owners through 10 actionable tactics they can do to get more ready buyers to their website.
Presented by Paula Keller French on January 23, 2017, to the Flower Consortium Workshop in New Orleans, LA.
For more information, contact:
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
www.searchinfluence.com
2. Search Influence
80 full and part-time employees
120 contract writers
Google AdWords & Analytics
Certified Staff
Google Certified Partner
ABOUT
SEARCH INFLUENCE
Reputation
2011 Inc. 500 honoree
SEL Columnists, SMX, LocalU, Pubcon,
mozcon, Searchfest and more
Two decades in online media
Best Places to Work, 2014 & 2016
Questions? info@searchinfluence.com
5. 75% 56% 40%
of Americans
use search
engines on a
regular basis
of Americans
use search
engines every
day
of searches
are for local
businesses
and services
Questions? info@searchinfluence.com
8. UNDERSTANDING THE SEARCH RESULTS
Local
Search
Results
Organic
Search
Results
Google
AdWords
Results
Visibility
improved
here
through
”SEO”
Appear here
through
Paid Search
Advertising
14. YOUR SITE MUST BE
MOBILE FRIENDLY
Questions? info@searchinfluence.com
15. admitted they can’t live without
their smartphones, according to
the Pew Research Center.
SMARTPHONE ADDICTION
46%
Questions? info@searchinfluence.com
18. SMARTPHONE ADDICTION
Questions? info@searchinfluence.com
97% 90% 80%
of those ages 18
to 29 use
smartphones
for Internet use
of those ages
30 to 49 use
smartphones
for Internet use
of those ages
50+ use their
smartphone for
getting online
AGES
18-29
AGES
30-49
AGES
50+
19. MOBILE-FRIENDLY WEBSITE TEST
Check your website using Google’s
handy mobile friendly test:
https://search.google.com/search-console/
mobile-friendly
Questions? info@searchinfluence.com
20. Typically, faster pages create happier users
and tend to both rank and convert better.
IMPROVE SITE SPEED
Questions? info@searchinfluence.com
21. Google's PageSpeed Insights
Tool allows you to analyze your
site for ways you can improve
your site speed (like Enabling
Compression) with detailed
information on how to fix each
issue.
Questions? info@searchinfluence.com
29. #3 PUBLISH PRESS RELEASES
● Sites like PRweb and Cision will
distribute for you
● For a little extra, they’ll send your
release to journalists and bloggers,
in the hopes that they’ll publish it
for you on their sites too.
Questions? info@searchinfluence.com
31. #4 PERFORM ON-SITE LINK BUILDING
Good internal link building
helps googlebot understand
the relationship between
pages, among a set of
content.
Questions? info@searchinfluence.com
32. #5 PERFORM OFF-SITE LINK EARNING
Get listed on relevant sites:
1. local to your area
2. specific to floral industry & industries you serve
Earn links as a “trusted vendor”
Photographers, Venues, Bands, Bakeries, Hotels
Questions? info@searchinfluence.com
33. #6 CLAIM & UPDATE
YOUR LOCAL LISTINGS
INDIVIDUAL SITES
· Bing
· Yelp
· Facebook
· Apple Maps
· Foursquare
· YP
· Superpages
DATA DISTRIBUTORS
· Acxiom
· Factual
· Localeze
INDUSTRY SPECIFIC
34. OWNING THE TOP
OF THE PAGE
“Florist New Orleans” top organic
Google search results:
● Yelp
● The Knot
Questions? info@searchinfluence.com
35. #7 SYNDICATE YOUR VIDEOS
Taking an existing video and distributing (syndicating) it across sustainable,
valuable video channels, namely YouTube and Vimeo.
Questions? info@searchinfluence.com
36. BENEFITS OF VIDEO SYNDICATION
● Video site profiles and videos can earn links
and citations on social sites.
● These are sometimes follow links.
● The links can be crawled and recognized by
googlebot.
● These increase link source diversity.
Questions? info@searchinfluence.com
37. #8 POST AND PROMOTE ON
SOCIAL MEDIA
Questions? info@searchinfluence.com
38. 2M 80%
active advertisers
on Facebook (and
most are small
businesses)
of Facebook’s new
advertisers started
by paying for
promoted posts
a day is the
average spent by
small businesses
on Facebook
$5-$50
Questions? info@searchinfluence.com
50. · Unique content is being added to the site regularly
SEO BENEFITS
· Online reviews on sites like Google+ and Yelp help
with local rankings
· Eye-catching Rich Snippets in SERPs
Questions? info@searchinfluence.com
51. WHAT TO DO
· Provide a section to leave reviews on your site
· Request reviews from your customers!
· Email marketing (newsletters, offers,
post-purchase, post-visit, and confirmations)
· In office signage
· Business cards with URLs
· Publish fake reviews under a false profile
· Duplicate of review content
· Reward customers for leaving a review
WHAT NOT TO DO
52. Think of your online marketing efforts as a
service. We know our users, and we're getting
them closer to their end goal faster. Make your
overall goal to give users a cleaner, better
experience and make users lives easier.
Questions? info@searchinfluence.com
53. THANK YOU!
Contact Search Influence for more information on how we can help you
drive traffic to your website with a custom online marketing strategy.
- PAULA KELLER FRENCH
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112
(504) 208-3900 ext 299
www.searchinfluence.com