1. Focus – Clear Vision for the Future
Darrell Cavens, Founder/CEO

2. Daily Deals for Moms, Babies and Kids
Our team is obsessively focused on delivering a ‘wow’ experience every
morning at 6am.

3. Idea  Launch in 3 Months
We picked a market where we saw an opportunity and ran at it very quickly.
How we got here
• Started October 2009
• Site launched January 2010
• And Now:
– 300+ employees
– 4 locations (Seattle, Nevada, Ohio, London)
– 5+ Million members
Why we focused
• Two of us with Kids – seeing how much
product was showing up at our houses
• Fragmented Market
• Existing retailers were not delivering “wow!”
• Viewed as “niche” by many
• Massive market potential

4. Why Focus on Mom?
We found an audience this is passionate and we obsessively focus on
what matters to her.

5. Clear Focus on the End-Goal
Our metrics driven approach means we look at how mom is interacting
with everything we do – and we spend our time on what she cares about.
MEMBER ACQUSITION ACTIVATION REPEAT

6. Focus On Delivering Each Brand Everyday
Focus requires drilling down into the details of each key initiative.

7. What Are We Focused on Now?
We Have 3 Major Initiatives for 2012
1 2 3
CUSTOMER MORE
SHIP FASTER
EXPERIENCE MERCHANDISE

8. Thank You