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everything i learned in
UX i learned at a hotel
why design matters
“great design is transformative”
affects behavior…
“when people are in a relaxed situation, the
  pleasant, pleasurable aspects of the design
       will make them more tolerant of
 difficulties and problems in the interface.”
              - Don Norman
great design begets great press

 Winner of I.D. Magazine’s ‘Best Design’ Award
martha stewart


           It’s‘a good thing’
Jonathan Sposato - Everything I need to know about design I learned in a hotel
“beautiful things really do
      work better”




   - Don Norman’s ‘Emotional Design –
  Why We Love or Hate Everyday Things’
Don Norman’s 3 tenets of
         ‘Emotional Design’
• Visceral design
• Behavorial design
• Reflective design


  and more…
“visceral design”
“behavioral design”
great behavioral design
what does the product
  “reflective design”
 say about the user?
design as ‘avatar’
inverse: what do you want
what does the product say
  people to say about the
     about the user?
         product?
Jonathan Sposato - Everything I need to know about design I learned in a hotel
what do we want people to
           say?
                                                  Childhood
friendly                                          memories
             “Breathe of
              fresh air”
                           EASY             Irreverent
 soothsome
                 CLEAN          FAST
                                                 SMOOTH

                               Delightful
    FUN
                                                Converge many
              Non-corporate:                     things on one
                  small                         surface: SIMPLE
Jonathan Sposato - Everything I need to know about design I learned in a hotel
Jonathan Sposato - Everything I need to know about design I learned in a hotel
great products have to
 execute on ALL three
500px.com
minimeteo
vizify.com
but wait there’s more…
create “alchemy”
“alchemy”
“alchemy”
“alchemy”
the details adds up

“The details are not the details. They
 make the design.” – Charles Eames
Jonathan Sposato - Everything I need to know about design I learned in a hotel
Jonathan Sposato - Everything I need to know about design I learned in a hotel
Jonathan Sposato - Everything I need to know about design I learned in a hotel
Jonathan Sposato - Everything I need to know about design I learned in a hotel
Jonathan Sposato - Everything I need to know about design I learned in a hotel
Jonathan Sposato - Everything I need to know about design I learned in a hotel
Jonathan Sposato - Everything I need to know about design I learned in a hotel
Jonathan Sposato - Everything I need to know about design I learned in a hotel
surprise people
Jonathan Sposato - Everything I need to know about design I learned in a hotel
who would you rather be?
reminder startup grind
http://www.meetup.com/Startup-
          Grind-Seattle/

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Jonathan Sposato - Everything I need to know about design I learned in a hotel

Notes de l'éditeur

  1. great peer group: past winners were Apple ’s iPhone, and Frank Gehry’s Olympic Sculpture Park.
  2. Computer scientist. User experience architect. Fellow at apple.
  3. Visceral design is all about how things look, feel, and sound. Great visceral design makes people fall in love, want to own it, touch it. Cost and how well it works are afterthoughts. It appeals to what we ’ re hardwired to respond to…
  4. Behavioral design is all about how things perform. Appearances don’t matter at all. Function over all. This is the hardest to get right. Don Norman assumes users should learn a product. I propose they shouldn’t have to learn at all. But explore and be get delightful results in any sequence.
  5. “ reflective design is about the meaning of things. What does this using this product say about you? Its where your self image is.” – don norman
  6. I would argue that in modern web services, its more important what user says about the product.
  7. We’re hardwired to think certain things…
  8. magical process of transforming common substances, usually of little value, into a substance of great value.
  9. The essence and life of a product, and in turn the brand behind it, is built on the details.
  10. Staged: Logo animated up front, then progress bar, then messages. Light, airy, fun. Introduction to the voice of Picnik from the very, very beginning of the experience.
  11. Cold, sterile, stand-offish. By the end of this load, the user isn ’t very likely to expect an enjoyable experience.
  12. Turn mundane, everyday UI interactions into something memorable and enjoyable.
  13. Picnik the brand, and in this context Picnik Premium, is made to seem much more special.