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5 TRENDS FOR 2013
Promotions strategies for savvy media companies
WHY
PROMOTIONS?
THAT’S WHY.
WHAT’S
SO…

TRENDING?
#1 PROMOTIONS CALENDARS
THE KEY TO INTEGRATED
PROMOTIONS PLANNING IS A
COMPREHENSIVE CALENDAR
WHY
CALENDARS?
IN 2012, GATEHOUSE
  MEDIA GENERATED
  $3 MILLION
  FROM CONTESTING ALONE
  (THANKS TO THEIR COMPREHENSIVE CALENDAR)



GET THE FULL STORY
#2 DEAL DIVERSITY
IT’S NOT ALL ABOUT
RESTAURANTS &
MASSAGES ANYMORE
YOU GOTTA
 DIVERSIFY
 RESTAURANTS | RETAIL | TRAVEL | RECREATION | EVENTS | BEAUTY | SERVICE




GET THE FULL STORY
#3 DEALS STORES
GROW YOUR REVENUE
EXPAND YOUR DEAL MIX
KEEP YOUR SUBSCRIBERS ENGAGED
GROW YOUR REVENUE
EXPAND YOUR DEAL MIX
KEEP YOUR SUBSCRIBERS ENGAGED


AT THE SAME TIME!
DO IT WITH
              DEALS
              STORES
GET THE FULL STORY
#4 MOBILE UPLOADING
UPLOAD
PHOTO & VIDEO
DIRECTLY FROM A
MOBILE DEVICE
WHAT DOES
THAT MEAN?
INCREASED
 FLEXIBILITY WITH
 CONTESTING


GET THE FULL STORY
#5 FACEBOOK CONTESTING
CONTESTS ARE INCREASINGLY BEING RUN ON FACEBOOK

EVERYBODY’S DOING IT
YOU SHOULD TOO
    (SERIOUSLY)
AT LEAST, YOU SHOULD IF YOU LIKE:

REACHING A BROADER AUDIENCE
FREE PROMOTIONAL TOOLS
MAKING YOUR ADVERTISERS HAPPY

                      (YEAH, WE THOUGHT SO)




GET RELATED STORIES
SO THERE YOU GO:
1 PROMOTIONS CALENDAR
2 DEAL DIVERSITY
3 DEAL STORES
4 MOBILE UPLOADING
5 FACBOOK CONTESTING

6 SUCCESS!
FOR MORE HELPFUL INFORMATION ABOUT PROMOTIONS:

 VISIT THE PROMOTIONS LAB

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Notes de l'éditeur

  1. Example of deals store