Using Discovery to create products people actually want (2017 UX Copenhagen Workshop)
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Too often, we make things that are beautiful and user-friendly, yet fall flat when they are released into the world. How do we ensure we don’t waste time creating products and features that no one wants? At Trustpilot, we’ve radically changed the way we work, using a process called Discovery to build less stuff and create more value. In this fast-paced, hands-on workshop, you’ll practice some of these methods yourself, and learn how to apply them at home. These slides were presented during a 90-minute, hands-on workshop at UX Copenhagen 2017.
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Using Discovery to create products people actually want (2017 UX Copenhagen Workshop)
- 1. Using Discovery to create products people actually want Jenny Shirey | UX Copenhagen | March 8, 2017
- 4. Discovery
- 5. Before
- 6. Then Marty Cagan came... “It is from getting to know people, and digging with each of them into their underlying needs, that we get the insights necessary to inspire great products.” –Marty Cagan
- 9. Will they use it?
- 10. Will they use it? Can they use it?
- 11. Will they use it? Can they use it? Can we build it?
- 12. Will they use it? Can they use it? Can we build it? Can we support it?
- 19. How we do Discovery
- 20. Workshop with Jeff Patton
- 21. Time-box + Satisfice 10-20 minute chunks “Good enough for now”
- 23. © Jeff Patton
- 26. Understand a current or future journey See opportunities for improvement Get the whole picture (outside of the product) Why?
- 27. Define beginning / end Beginning End
- 28. Define beginning / end Hear about a product Using the product
- 29. Write actions on sticky notes
- 30. Arrange across time (approx) At same time
- 31. Name the “big steps”
- 32. Tell the story Research Sign up Buy Use 1st time
- 33. Add pain points / positives
- 34. How? Start silently (write, place, THEN discuss) Generalize when needed Remember: story maps are not precise
- 35. Practice time! Form groups of 3-4 Map your morning; combine with your team 10 minutes
- 36. Your morning routine Wake up Arrive at Tivoli Write actions on sticky notes (individually) Place left -> right (team) Same time = vertical Name the big steps
- 37. How was that?
- 39. Find out what you know / don’t know Get the team on same page before you start Why?
- 40. © Jeff Patton
- 41. © Jeff Patton
- 42. Problems + solutions Target users Workarounds (“solutions today”) User value User + business metrics Adoption strategy Rough budget
- 43. How? Time box: less than 1 hour Use your best guesses “Problem” might be opportunity
- 45. Quickly get insights Get out of your head / computer - make visible to all Why?
- 46. About Emotions / Beliefs Things they do Quotes
- 47. How? Write sticky notes during interview Place, then discuss after Do as a group, right away while fresh
- 48. Practice time! Scenario: you’re designing a new music experience User interview about going to a concert
- 49. Practice time! Listen to the interview, write notes Share with your group 6 minutes
- 50. How was that? Several summary sheets -> insights and more questions
- 52. Visualize your ideas Try to get out many ideas “Your first idea is never your best” Why?
- 57. How? Short time box; work as quickly as possible! Quantity over quality “Visualize the vote”
- 59. Practice time! Sketch: ways to log in As many ideas as you can! 6 minutes
- 60. Practice time! Look at your group’s sketches Star your 3 favorite ideas 2 minutes
- 61. How was that?
- 65. Tip Small groups (3-5 people)
- 67. Tip Talk less!
- 68. Where to learn more...
- 69. User Story Mapping Jeff Patton Sprint Jake Knapp
- 70. Don’t Make Me Think Steve Krug Interviewing Users Steve Portigal The User Experience Team of One Leah Buley
- 71. http://jpattonassociates.com/ For resources and templates Dave McClure’s Pirate Metrics video Marty Cagan’s 2012 Mind the Product talk