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Now is digital 2011




Go global,
stay local
Paneldebat, Aarhus 15. juni 2011


www.hellomonday.com
Now is digital 2011




Hello Monday timeline
Vestergade 58         New York   Kbh    Now
2006                   2009      2010   2011




www.hellomonday.com
Now is digital 2011




                      …og hvem havde I
                      forestillet jer sku’
                      være jeres kunder?




                                                  ,
                                             Jeppe s kone

www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




Decision                1
                      no.




Don’t have a business
plan – have a passion
Business will follow passion (eventually... hopefully...)




www.hellomonday.com
Now is digital 2011
OFFF presentation 2011




Our 3-year plan (from 2008)


-Clients that trust us
-8 FWAs (16 in 2011)
-10 on a scale from 1-10, where 1 is production
 factory and 10 is creative playground (8)
-Annual company trip
-Office in New York
-Food delivery
-Book keeper
-Be able to say no to projects
-Make the best websites in the world
www.hellomonday.com
                              Key: Green = Complete. Orange = Still working on it.
Now is digital 2011




Decision                2
                      no.




Say yes to the right
projects for the right
reasons

www.hellomonday.com
Now is digital 2011




Hello Currency                    ®




                      - Fun
                      - Fame
                      - Fortune

www.hellomonday.com
Now is digital 2011




This is how we started out:




www.hellomonday.com
Now is digital 2011




Hard work and a bit of luck quickly got us to:




www.hellomonday.com
Now is digital 2011




This is what we are aiming at:




www.hellomonday.com
Now is digital 2011




Decision                3
                      no.




Keep your feet on the
ground and your
ambitions in the sky

www.hellomonday.com
Now is digital 2011




Decision                4
                      no.




Build a nice office



www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




Decision                5
                      no.




Build a nice office in the
clouds too


www.hellomonday.com
Now is presentation 2011
OFFF digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




Decision                6
                      no.




Be a small fish in a very
big pond, rather than a
big fish in a small pond

www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




Decision                7
                      no.




Stay small



www.hellomonday.com
Now is digital 2011




                       You have a
                       meeting at
                      Ralph Lauren
                      and you send
                      ONE person?!




www.hellomonday.com
Now is digital 2011




Decision                8
                      no.

                            and skilled
Hire nice people



www.hellomonday.com
Now is digital 2011




www.hellomonday.com
Now is digital 2011




Tak

www.hellomonday.com




www.hellomonday.com

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Johanne Bruun Rasmussen, Hello Monday, NOW is Digital 2011

  • 1. Now is digital 2011 Go global, stay local Paneldebat, Aarhus 15. juni 2011 www.hellomonday.com
  • 2. Now is digital 2011 Hello Monday timeline Vestergade 58 New York Kbh Now 2006 2009 2010 2011 www.hellomonday.com
  • 3. Now is digital 2011 …og hvem havde I forestillet jer sku’ være jeres kunder? , Jeppe s kone www.hellomonday.com
  • 4. Now is digital 2011 www.hellomonday.com
  • 5. Now is digital 2011 www.hellomonday.com
  • 6. Now is digital 2011 Decision 1 no. Don’t have a business plan – have a passion Business will follow passion (eventually... hopefully...) www.hellomonday.com
  • 7. Now is digital 2011 OFFF presentation 2011 Our 3-year plan (from 2008) -Clients that trust us -8 FWAs (16 in 2011) -10 on a scale from 1-10, where 1 is production factory and 10 is creative playground (8) -Annual company trip -Office in New York -Food delivery -Book keeper -Be able to say no to projects -Make the best websites in the world www.hellomonday.com Key: Green = Complete. Orange = Still working on it.
  • 8. Now is digital 2011 Decision 2 no. Say yes to the right projects for the right reasons www.hellomonday.com
  • 9. Now is digital 2011 Hello Currency ® - Fun - Fame - Fortune www.hellomonday.com
  • 10. Now is digital 2011 This is how we started out: www.hellomonday.com
  • 11. Now is digital 2011 Hard work and a bit of luck quickly got us to: www.hellomonday.com
  • 12. Now is digital 2011 This is what we are aiming at: www.hellomonday.com
  • 13. Now is digital 2011 Decision 3 no. Keep your feet on the ground and your ambitions in the sky www.hellomonday.com
  • 14. Now is digital 2011 Decision 4 no. Build a nice office www.hellomonday.com
  • 15. Now is digital 2011 www.hellomonday.com
  • 16. Now is digital 2011 www.hellomonday.com
  • 17. Now is digital 2011 www.hellomonday.com
  • 18. Now is digital 2011 Decision 5 no. Build a nice office in the clouds too www.hellomonday.com
  • 19. Now is presentation 2011 OFFF digital 2011 www.hellomonday.com
  • 20. Now is digital 2011 www.hellomonday.com
  • 21. Now is digital 2011 www.hellomonday.com
  • 22. Now is digital 2011 www.hellomonday.com
  • 23. Now is digital 2011 www.hellomonday.com
  • 24. Now is digital 2011 Decision 6 no. Be a small fish in a very big pond, rather than a big fish in a small pond www.hellomonday.com
  • 25. Now is digital 2011 www.hellomonday.com
  • 26. Now is digital 2011 www.hellomonday.com
  • 27. Now is digital 2011 www.hellomonday.com
  • 28. Now is digital 2011 www.hellomonday.com
  • 29. Now is digital 2011 www.hellomonday.com
  • 30. Now is digital 2011 Decision 7 no. Stay small www.hellomonday.com
  • 31. Now is digital 2011 You have a meeting at Ralph Lauren and you send ONE person?! www.hellomonday.com
  • 32. Now is digital 2011 Decision 8 no. and skilled Hire nice people www.hellomonday.com
  • 33. Now is digital 2011 www.hellomonday.com
  • 34. Now is digital 2011 Tak www.hellomonday.com www.hellomonday.com