The math has been checked multiple times by @pgsnake. It's right.

1. Postgres needs an
Aircraft Carrier
Selena Deckelmann
Prime Radiant
So
PG
(with help from Dave Page)
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2. 11
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3. Statistics (aka proof)
In 2011:
• 8 conferences in the US and Canada
• 7 conferences in Europe and Russia
• Many conferences in Japan
• Many conferences in South America
• Made plan for a conference on Mars
PG
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4. What we know
• Other commercial database vendors are
famous for their boats.
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5. Clearly...
• We need a Postgres Cruise.
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6. But...
• Cruise liners typically house 4000 people.
• That’s expensive to rent out.
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7. We need another
option.
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8. We need an
Aircraft Carrier.
So
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9. Short Marketing
interlude
• Crossing the Chasm
(could be interpreted as a boating analogy)
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10. The Chasm
• “Visionaries” vs. “Pragmatists”
• We need to figure out who the Pragmatists
are. And dominate some market segments.
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11. FILL OUT THIS
SURVEY:
http://chesnok.com/u/5e
So
PG
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12. Back to the carrier
• Once we figure this marketing thing out, we
will capture nearly:
30% of the database market.
• Really.
PG
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13. 30% of the database market is
worth:
11.5 BILLION DOLLARS
(about € 96 MILLION)
So
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14. How much does an
aircraft carrier cost?
• http://wiki.answers.com/Q/
How_much_does_an_aircraft_carrier_cost
• “The Reagan cost $5 billion.”
PG
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15. HOWEVER
• We can get them used.
• For $6 million dollars (approx € 50,000).
PG
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16. DO YOUR PART.
• Fill out the survey.
• Help us capture 30% of the database
market.
• So we can buy an aircraft carrier.
• And have a Postgres Cruise.
THANKS!
PG
http://chesnok.com/u/5e
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17. FILL OUT THIS
SURVEY:
http://chesnok.com/u/5e
So
PG
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