This is the reporting component of a presentation that I created for a prospective pitch to 7Eleven Australia. It demonstrates an example of what I could replicate within SQL Server 2008 to generate automated reports for each of their franchises, back in 2011. This was not commissioned by 7Eleven and was not adopted internally.

1. Franchise Report for 7 Eleven - East Prahran
Store Profile Store Address: Cnr Orrong and Malvern Rds
Forecourt size: 50mSq Store function: Local Convenience
Shop size: 35mSq Metro/Regional: Metropolitan
Unleaded tanks: 6 Last refurbished: AUG2011
Diesel tanks: 3
LPG Tank: Y Traffic Flow: #####
ABS, PSMA, 2011
Competition within 2km of site
Brand Suburb
4
BP Prahran
BP Prahran
2 Coles Express South Yarra
Coles Express Malvern
1
Coles Express Windsor
Shell BP Caltex Mobil 7 Eleven Mobil Prahran East

3. Household Demographics for 7 Eleven - East Prahran
ABS, PSMA, 2011
Household Income profile within 2km % of Type of
of site Employment within 2km
7000 of site
6000
5000
Households
4000 11%
3000
2000
1000
0
89%
White Collar % Blue Collar %

4. Vehicle Census Data for 7 Eleven - East Prahran
ABS, PSMA, 2011
ABS, PSMA, 2011

5. Vehicle Census Data for 7 Eleven - East Prahran
ABS, PSMA, 2011
ABS, PSMA, 2011