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Modern SEO &

Authority Content.
Strategies for 2015 and beyond.
@davidjenyns
The holy grail.
SEO has changed.
KeywordsLinks
Crawl Rankings
SEO in 2004
Great SEO isn’t just about SEO.
Keywords
Links
Crawl
Rankings
SEO in 2014
Social
Content
Design & UX
Speed
Accessibility
Email
Press & PR
CX
Webspam
Mobile
InternationalizationLocalization
Great SEO isn’t just about SEO.
Google In 2015 & Authority Content To Increase Traffic & Conversions
Google’s leaked quality rating guidelines.
Biggest insight.
• EAT
The trump card.
Eric Schmidt
"Within search results, information tied to verified

online profiles will be ranked higher than content

without such verification, which will result in most

users naturally clicking on the top (verified) results.



The true cost of remaining anonymous, then, might

be irrelevance; even the most fascinating content,

if tied to an anonymous profile, simply won’t be

seen because of its excessively low ranking."



- The excerpt came from the Wall Street Journal,

which quoted from The New Digital Age (1st Feb 2014).
Authorship is the answer.
X
• Insert respect my authrotiy.
Google In 2015 & Authority Content To Increase Traffic & Conversions
How it works…
Your scoreboard.
Google In 2015 & Authority Content To Increase Traffic & Conversions
What is modern SEO?
Website. Content. Share.
• <whiteboard text>
Website. Content. Share.
• <whiteboard text>
Technical
Onpage SEO
Offpage SEO
Website. Content. Share.
• <whiteboard text>
Technical
Onpage SEO
Offpage SEO
Website.
The instructions are clear.
• Quick loading.
• Responsive.
• Great user experience.
Technical
Site speed.
https://developers.google.com/speed/pagespeed/insights/
https://support.google.com/webmasters/
Google In 2015 & Authority Content To Increase Traffic & Conversions
• free report
Website. Content. Share.
• <whiteboard text>
Technical
Onpage SEO
Offpage SEO
Technical
Onpage SEO
Offpage SEO
What about onpage SEO?
What’s good onpage SEO?
Keyword master list.
• Your names / brands / products
• Predictive & related searches
• Analytics & site searches
Cross check it & data driven.
Screaming Frog.
www.screamingfrog.co.uk/seo-spider/
Map it.
• Map your site
• 1 keyword per page
• Titles/description/body
• User #1
<Insert keyword>
Website. Content. Share.
• <whiteboard text>
Technical
Onpage SEO
Offpage SEO
Technical
Onpage SEO
Offpage SEO
Take
responsibility.
Reputation management.
Google In 2015 & Authority Content To Increase Traffic & Conversions
Google In 2015 & Authority Content To Increase Traffic & Conversions
How do you stack up?
Website. Content. Share.
• <whiteboard text>
Content.
What is authority content ?
“The act of consistently creating and distributing
helpful information and stories to gain the
attention, engage and influence a clearly defined
audience with the objective being to identify those
who would benefit from your products / services.”
- David Jenyns
Helpful.
Consistent.
Attention, engagment, trust.
Video is the secret.
The fact is…
AuthorityContent.com
Maximum Authority, Minimum Time.
Website. Content. Share.
• <whiteboard text>
Share.
Your blog.
Your database.
Your social.
SEO happens naturally.
Rules to share by.
Optimise everything!
• Tile
• Description
• Tags
Amplify the winners.
• PDF sharing
• Press Release
• Infograhics
• Guest posts
Isn’t <insert tactic> dead?
The way internet was meant to be.
youtube.com/theSEOmethod
raul +dave
dave car
What I learned from the Lego car.
Some better than others.
EAT.
Website.

Content.

Share.
Good SEO vs Bad SEO.
• free report
melbourneSEOservices.com/goodies
melbourneSEOservices.com/goodies
@davidjenyns

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