The connection of humans to the Internet is NOT a QWERTY keyboard designed to slow you down and a pretty picture to tell you what just happened.
How will we market inside web integrated products, stores, and daily experiential web interactions? Marketing Festival Brno Keynote by @SEOmom
8. Personalization is growing
Activity
Data collection 400% year-over-year
from ~10 collection events per page to 50
54% was beyond publishers’ control
compared to 31% the previous year
http://www.krux.com/pro/broadcasts/krux_research/CIS2012?utm_source=PR&utm_medium=PR&utm_campaign=CIS_2012
9. Access
78% of all third-party data collectors were
also observed serving as ‘ushers,’ bringing
other collectors to a web page.
This is up from 55% the previous year.
10. Risk
42% of all collection observed was from
companies that may be using the data to
power competitive media or data businesses.
This is up from 27% the previous year.
11. Actors
The number of data collectors
nearly doubled,
with more than 300 parties
observed in the 2012 CIS,
compared to 167 the previous year.
12. Actors
The number of data collectors
nearly doubled,
with more than 300 parties
observed in the 2012 CIS,
compared to 167 the previous year.
Credit: Krux Research
http://www.krux.com/pro/broadcasts/krux_research/CIS2012?utm_source=PR&utm_medium=PR&utm_campaign=CIS_2012
The web began largely as a repository of existing print material. Companies replicated brochure information online. Libraries uploaded documents for cross referencing by collaborating researchers, professions, and students. Photo credit - http://www.olympusamerica.com/cpg_section/cpg_brochuresmanuals.asp
Even as a bit more original content was developed on websites, the voice was ‘one to the many’ – a broadcast system. Internet use was largely an isolated event.Photo credit - http://www.flickr.com/photos/dukeyearlook/2076633334/lightbox/
Today, we have massive data overload. The collection of human input on the web doubles every XX months. The volume of data no longer translates into value for the Internet user. Photo credit: http://digitalphotopix.com/unbelievable/tsunami/
Finding the bits of information we actually need and want in the sea of data is becoming more difficult, not less, for many queries. The amount of junk or irrelevant data is burgeoning. Millions of responses for every google query is just one signal that the current search engines are neither efficient, nor even good at their primary job – to return relevant results.Photo credit: http://www.cambridgeincolour.com/tutorials/image-noise.htm
We’re headed to curated social connections. While facebook is still wildly popular, more focused social media platforms are springing up to support smaller subsets of humanity. Image credit: Image courtesy of verbeeldingskr8, Creative Commons
Such as sub reddits
My mother had a hip replacement recently. Her hip has an RFID tag in it and it’s intermittently connected to the web.
But hearts come consistently connected to the web, transmitting data to physicians. If something goes awry, physician and patient are notified ASAP..
This smart fridge knows what it’s storing, what’s fresh and what needs replacing. It can provide you with recipes based on what’s inside and give you a shopping list for items you need for a recipe you want to cook. Photo credit: http://theconcepttimes.com/2011/02/smart-fridge-let%E2%80%99s-you-cook-and-eat-healthy/
Communities are formed around three basic elements – shared values
Photo credit: http://daverabbit.podomatic.com/
Photo credit: http://daverabbit.podomatic.com/
Photo credit: http://daverabbit.podomatic.com/
Our job as marketers – beyond all the tactics and strategic planning you heard about yesterday and much more you will hear about today – is to firestart and support these communities.Photo credit:http://www.straighterline.com/blog/straighterline-wants-a-new-version-of-the-game-of-life/
Be there to help community members become better at what they’re learning and achieve their goals.