Content re-packaging is the way to turn your existing content into a new format. There's another term for it: Content repurposing but I prefer to stick to re-packaging because it means not only using the same content and re-purposing it to a new marketing channel but actually giving your old content new form, thus new package…
18. @seosmarty
DIGITAL ASSETS=>
TRAFFIC! Independent sources of traffic & awareness
Backlinks (people love FUN)
Followers (from each specific network)
Promotion material (people love using embed codes)
Brand awareness (Let people take your brand home)
24. @seosmarty
Turn how-tos into videos (using screenshots)
Turn infographics into music clips
Turn team photos into video slideshows
Curate several videos into a summary…
28. @seosmarty
Turn how-to content into step-by-step
presentations
Curate quotes, tips, tools, etc. into
presentations
Get an opportunity to market your brand on
Slideshare!