Here are my slides from Influencer Marketing Days conference which took place on September 26 2017 in NYC.

1. HOW TO WIN
INFLUENCERS WITH
SMART CONTENT
MARKETING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
Influencer marketing days
NYC, September 26th, 2017

2. Influencer marketing +
content marketing = ?
@seosmarty #InfluencerDays

3. 1. Content marketing
=> influence the
influencer
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4. Association of National Advertisers (ANA) report, The Value of
Influencer Content 2017 from Linqia@seosmarty

5.  Influencer-powered content is more authentic
and trusted than brand-created content;
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 Influencer-powered content sparks audience
engagement
 Influencer-powered content provides higher
ROI
#InfluencerDays

6. @seosmarty

7. Types of
influencer-driven
content
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8. Interviews (text, podcast, video, Twitter chats, etc.)
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9. Expert roundup / Group interview
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10. Guest post
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11. Surveys
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12. Multi-Format Expert Roundup: Case Study
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13. Multi-Format Expert Roundup: Case Study
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14. Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays

15. Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays

16. Multi-Format Expert Roundup: Case Study
@seosmarty
...many of those who took part have
said to me "if I ever need anything,
just ask." You can't buy those sorts
of connections.
David Bain
#InfluencerDays

17. Finding & inviting
influencers
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18. Start by making a list of
influencers you already
interact with
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19. MyBlogU.com: Invite initial contributors
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20. Buzzsumo.com: Find more active influencers
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21. Associated ego-bait:
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Associated egobait is when you
flatter a blogger through association
with other powerful and influential
bloggers.
Anthony D. Nelson
#InfluencerDays

22. Associated ego-bait:
@seosmarty #InfluencerDays

23. Make yourself known: Work out
systems and tools to
continuously interact with
influencers you collaborate with
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24. Twitter lists
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25. Private groups (Facebook, Slack, etc.)
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26. Formatting &
promoting
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27. Use visual marketing to generate more awareness
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28. Bannersnack & Canva (Freemium): Visuals
incorporating contributors
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29. Tweetable quotes:
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30. Visual quotes:
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31. Mistakes
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32.  Doing too many expert roundups
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33.  Doing too many expert roundups
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 Scaling too much: Focus on connections!
#InfluencerDays

34.  Doing too many expert roundups
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 Scaling too much: Focus on connections!
 Failing to find an interesting and engaging
topic for your content
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35. AVOID!
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36. STAND
OUT!
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37. QUESTIONS?
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas