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YOTA
Being
Yota isn’t like other companies. Yota thinks differently
and does things differently.
This way of being different is the most important thing
that Yota has. It’s important that as Yota grows and
develops, we always remember how to be different,
in the same way you might remember a recipe for your
favourite dish.
So we’ve created our own recipe, or set of rules for how
Yota should be different. It is important, but it’s not
complicated or difficult to understand.
It’s called Being Yota.
There are 4 parts to being Yota. These 4 parts are the
purpose, the method, the results, and the checkbox, and
each part has it’s own page over the next four pages.
THE WAY
IT SHOULD BE
We all know the world we’d like to live in.
It’s a world where everyone keeps their promises,
work is exciting and things live up to our expectations
Yota is just trying to make this world a reality.
Achieving this isn’t easy, but imagining the way things
should be in an ideal world is a good place to start.
The purpose
GRASP
THE ESSENCE
To do things right you need to get to the heart
of the matter in everything you do, every step
of the way.
You must understand every part of the process
and the reason it exists. Everything matters,
even the smallest part of the littlest detail.
You know that you’re paying attention when
you ask yourself ‘why?’
The method
Everything Yota does should be worth telling your
friends about.
If something makes an impression on you, it is
natural to want to share it.
Yota creates emotions that leave no one indifferent.
DISCOVERIES
WORTH SHARING
The results
Unique
Brave
Nobullshit
Human
Progressive
Unannoying
THE
CHECKBOX
Here is a simple checkbox of six things that you will
be doing if you are ‘being Yota’. Use it whenever you’re
in doubt if what you’re doing is right.

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Being Yota

  • 2. Yota isn’t like other companies. Yota thinks differently and does things differently. This way of being different is the most important thing that Yota has. It’s important that as Yota grows and develops, we always remember how to be different, in the same way you might remember a recipe for your favourite dish. So we’ve created our own recipe, or set of rules for how Yota should be different. It is important, but it’s not complicated or difficult to understand. It’s called Being Yota. There are 4 parts to being Yota. These 4 parts are the purpose, the method, the results, and the checkbox, and each part has it’s own page over the next four pages.
  • 3. THE WAY IT SHOULD BE We all know the world we’d like to live in. It’s a world where everyone keeps their promises, work is exciting and things live up to our expectations Yota is just trying to make this world a reality. Achieving this isn’t easy, but imagining the way things should be in an ideal world is a good place to start. The purpose
  • 4. GRASP THE ESSENCE To do things right you need to get to the heart of the matter in everything you do, every step of the way. You must understand every part of the process and the reason it exists. Everything matters, even the smallest part of the littlest detail. You know that you’re paying attention when you ask yourself ‘why?’ The method
  • 5. Everything Yota does should be worth telling your friends about. If something makes an impression on you, it is natural to want to share it. Yota creates emotions that leave no one indifferent. DISCOVERIES WORTH SHARING The results
  • 6. Unique Brave Nobullshit Human Progressive Unannoying THE CHECKBOX Here is a simple checkbox of six things that you will be doing if you are ‘being Yota’. Use it whenever you’re in doubt if what you’re doing is right.