Yota has created a "recipe" or set of rules for how the company should operate differently than others. This recipe is called "Being Yota" and consists of 4 parts: the purpose, the method, the results, and a checkbox. The purpose is to imagine an ideal world where promises are kept and work is exciting. The method involves grasping the essence of every process down to the smallest details. The results should be discoveries that employees feel compelled to share with friends due to the emotions they invoke. The checkbox provides a simple list of six attributes - unique, brave, non-bullshit, progressive, human, and unannoying - to refer to when evaluating if an action is aligned with "Being Yota