To understand the difference between business communications/writing, it's important to look at authority, authenticity and the mirror of intent.

1. to
write 4 & mirror of intent
how social authority the
media authenticity
In the world of social media, business writing can be the “kiss of death”. Rather than writing in the voice and style of the brand, you need to embrace
the voice of the customer. Here are FIVE reflections to help locate, engage and incorporate the voice of the customer in your social media copywriting.
Reiteration: Focused Consistency: Style and
reiteration of key terms language reinforces
and language trust and personality
Rhythm: Consistent Conversation: Write
sentence length and as if the copy is to be
formal language creates spoken. It promotes
authority engagement
Keywords: Brand, Topics: Copy focuses
product /service terms on the topic at hand not
are fore grounded as on the product or
part of the context solution
Jargon: Industry or Speech: Write like you
company specific terms are making a speech at
are assumed knowledge a high school
Story: Copy uses
Description: Copy
narrative to explain
describes a situation
choices, make
often in the third person
suggestions, prove points
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