A draft of my thinking around an enterprise-class social business maturity model. Would love your feedback.

1. social maturity
model
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Ad hoc Repeatable Defined Managed Optimizing
KPIs matched to regional Cross-matching and
KPIs matched to BU
Goals No KPIs KPIs for individuals
performance
or organizational reporting on KPIs across
performance industry sector
Community of practice Governance models Participation or leadership
Individuals use SM in an ad Guidelines and standard
Commitment hoc manner
begins to form from
training established
established with clear in cross-sector industry
ground up accountability practice body
Hub and spoke model
Centre of Excellence to
Cross-functional teams Steering committee incorporating CoE and
Personal SM practices advise and evangelise
Ability applied to business
relying on personal established with cross LoB
internal and external
distributed centres of
connections representation expertise (incl beyond the
programs
firewall)
Baseline data aligned used
Project based Organisation specific SM and performance
Measurement measurement based on
Standardised public data for goal setting.
metrics developed and metrics incorporated into
used to measure programs Preliminary use of
publicly available data tracked by CoE P+L
organisational data points
Loosely aligned groups Standard training “Social media”
Reliance on one-on-one Development and sharing
begin to form around curriculum made available incorporated into a wide
idea and practice sharing of guidelines and best
Scalability covering methodology and practices. Tools and
community of practice to all teams. Business wide variety of job descriptions.
supported by collaboration systems support Technologies span business
tools technologies shared
technologies performance ecosystem