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presentation for 2/22 panel on ads 2.0 at iab annual meeting

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Seth Goldstein
Seth Goldstein

here is introduction i have prepared for monday 2/22 panel on ads 2.0 at iab annual meeting in carlsbad. http://www.iab.net/events_training/alm/agenda. participants include facebook, yelp and twitter.

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-- d raf Ads 2.0t -- IAB Annual Meeting Carlsbad, CA Monday February 22, 2010 SocialMedia.com Confidential
Featuring: •Seth Goldstein @seth Chairman at SocialMedia.com • Tim Kendall Director, Monetization at Facebook • Jed Nachman VP Sales at Yelp • Anamitra Bannerji Product Management, Monetization at Twitter SocialMedia.com Confidential
2005: Web 1.0 - Web 2.0 – as per Tim OReilly SocialMedia.com Confidential
SocialMedia.com Confidential
Decimalization of Media •Tweets •Check-ins •“Likes” •Ratings SocialMedia.com Confidential
Decimalization of Ads •Who (identity) •What (status) •Where (geo) •With Whom (social) SocialMedia.com Confidential
2010: Ads 1.0 - Ads 2.0 Ads 1.0 Ads 2.0 fake --> real pages --> people statements --> questions static images --> dynamic data generic --> personalized Google AdSense --> Facebook Connect banners --> messages keywords --> conversations CTR --> Virality cookies --> identity ad servers --> apis behavioral targeting --> explicitly opting-in professional spots --> amateur videos multimedia megabytes --> 140 characters txt SocialMedia.com Confidential
Today’s Panel SocialMedia.com Confidential
presentation for 2/22 panel on ads 2.0 at iab annual meeting
presentation for 2/22 panel on ads 2.0 at iab annual meeting
presentation for 2/22 panel on ads 2.0 at iab annual meeting
presentation for 2/22 panel on ads 2.0 at iab annual meeting
presentation for 2/22 panel on ads 2.0 at iab annual meeting

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presentation for 2/22 panel on ads 2.0 at iab annual meeting

  • 1. -- d raf Ads 2.0t -- IAB Annual Meeting Carlsbad, CA Monday February 22, 2010 SocialMedia.com Confidential
  • 2. Featuring: •Seth Goldstein @seth Chairman at SocialMedia.com • Tim Kendall Director, Monetization at Facebook • Jed Nachman VP Sales at Yelp • Anamitra Bannerji Product Management, Monetization at Twitter SocialMedia.com Confidential
  • 3. 2005: Web 1.0 - Web 2.0 – as per Tim OReilly SocialMedia.com Confidential
  • 6. Decimalization of Ads •Who (identity) •What (status) •Where (geo) •With Whom (social) SocialMedia.com Confidential
  • 7. 2010: Ads 1.0 - Ads 2.0 Ads 1.0 Ads 2.0 fake --> real pages --> people statements --> questions static images --> dynamic data generic --> personalized Google AdSense --> Facebook Connect banners --> messages keywords --> conversations CTR --> Virality cookies --> identity ad servers --> apis behavioral targeting --> explicitly opting-in professional spots --> amateur videos multimedia megabytes --> 140 characters txt SocialMedia.com Confidential
  • 8. Today’s Panel SocialMedia.com Confidential