Presentation to Federated Media CM Summit in NY on June 1, 2009.
- Why are social ads important?
- introducing MySpace social interaction ads
- 5 rules for social creative
- Make your own Twitter ad
16. 5 rules to great social creative
01 / Reverse the Porn Principle
02 / Make it easy to pass along
03 / Ask questions
04 / Allow your message to be adapted to its environment
05 / Focus on accuracy not precision
17.
18.
19. No more lonely ads.
People are more
interesting than things.
Better for Users