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Seth Familian
Founder + Principal, Familian&1
AUTOMATING
BIG DATA
INTRODUCTION
SETH FAMILIAN
FOUNDER + PRINCIPAL, FAMILIAN&1
2
Corporate Strategy User Experience Design
Creative Procraftin...
AUTOMATING BIG DATA
THE
ANALYTICS
PROCESS
3
“Long” Data
AUTOMATING BIG DATA
THE “OLD SCHOOL” APPROACH
4
Raw 

“Header”

File
2
1
Affiliates
Lookup File
Update Loop
Su...
AUTOMATING BIG DATA
SEGMENT-CLEARBIT ENRICHMENT
5
RAW DATA EXTRACT
Core Website
Enrichment of
email addresses
AUTOMATING BIG DATA
“NEW SCHOOL” EXAMPLE 1
6
RAW DATA EXTRACT LOADTRANSFORM
Traffic Sources 

& Session Stats
RAW DATA
Beh...
AUTOMATING BIG DATA
“NEW SCHOOL” EXAMPLE 2
7
LOAD
Custom
dashboards
synced with
70+ APIs
Traffic Sources 

& Session Stats...
AUTOMATING BIG DATA 8
MORE
ADVANCED
AUTOMATION
DISCUSSION TIME
WORKING WITH BIG DATA 9
QUESTIONS · FEEDBACK · IDEAS · INSIGHTS
A BIT ABOUT ME 10MY GENERAL ASSEMBLY WORKSHOPS
THANK YOU
KEEP IN TOUCH!
11
SETH@FAMILIAN1.COM · @SETHFAM1
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Automating Big Data (Dec-2016)

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A lunchtime lecture for students of General Assembly's Data Science Immersive Program

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Automating Big Data (Dec-2016)

  1. 1. Seth Familian Founder + Principal, Familian&1 AUTOMATING BIG DATA
  2. 2. INTRODUCTION SETH FAMILIAN FOUNDER + PRINCIPAL, FAMILIAN&1 2 Corporate Strategy User Experience Design Creative ProcraftinationTeaching + Education Growth Hacking
  3. 3. AUTOMATING BIG DATA THE ANALYTICS PROCESS 3
  4. 4. “Long” Data AUTOMATING BIG DATA THE “OLD SCHOOL” APPROACH 4 Raw 
 “Header”
 File 2 1 Affiliates Lookup File Update Loop Summary Index saved searches scheduled searches TRANSFORM Instantly
 Generates EXTRACT LOAD Channel
 Dashboards
  5. 5. AUTOMATING BIG DATA SEGMENT-CLEARBIT ENRICHMENT 5 RAW DATA EXTRACT Core Website Enrichment of email addresses
  6. 6. AUTOMATING BIG DATA “NEW SCHOOL” EXAMPLE 1 6 RAW DATA EXTRACT LOADTRANSFORM Traffic Sources 
 & Session Stats RAW DATA Behavioral Segments, Funnels, Retention & LTV EXTRACT Additional aggregation and data refinement Core Website Social Engagement Footprint Unified social
 footprint metrics Enrichment of email addresses CRM data store for easy segmentation + analysis Additional context 
 on Twitter followers More flexible segments, funnels + retention metrics
  7. 7. AUTOMATING BIG DATA “NEW SCHOOL” EXAMPLE 2 7 LOAD Custom dashboards synced with 70+ APIs Traffic Sources 
 & Session Stats Realtime (RT) TRANSFORMRAW DATA EXTRACT Core Website Social Engagement Footprint heavy-duty query tools already in place App Databases Custom aggregation scripts Postgres or Redshift DB Daily Pull Internally-reported metrics summarized for triangulation Daily CSV Behavioral segmentation 
 + in-app messaging RT Behavioral Segments, Funnels, Retention & LTV RT Unified social
 footprint metrics Unified app downloads & ratings metrics App Store Activity email address enrichment
  8. 8. AUTOMATING BIG DATA 8 MORE ADVANCED AUTOMATION
  9. 9. DISCUSSION TIME WORKING WITH BIG DATA 9 QUESTIONS · FEEDBACK · IDEAS · INSIGHTS
  10. 10. A BIT ABOUT ME 10MY GENERAL ASSEMBLY WORKSHOPS
  11. 11. THANK YOU KEEP IN TOUCH! 11 SETH@FAMILIAN1.COM · @SETHFAM1
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    May. 24, 2017
  • cunniet1

    Feb. 2, 2017

A lunchtime lecture for students of General Assembly's Data Science Immersive Program

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