For the past 3 years I've been honing and refining the practice of interconnecting cloud-based platforms to create powerful and nimble analytics infrastructures—a practice I call daisy-chaining™. This unique approach to big data strategy recognizes that a data pipeline comprised of world-class cloud platforms—each with their own specialties, dev teams and product roadmaps—yields an analytics infrastructure that's not just reliable and easy to maintain, but constantly improves over time. That same infrastructure can link directly to on-prem services thanks to data warehousing capabilities made possible by platforms at the top of the daisy-chain™. In short, daisy-chaining™ cloud platforms make big data strategies and predictive analytics accessible to even the most budget-conscious teams, including newsrooms. I've successfully implemented daisy-chained™ data infrastructures for a number of Fortune 500 and startup clients with great success—helping those companies rapidly increase their user engagement, retention, and viral growth. And on February 7th, 2018, I had the great pleasure of speaking briefly about daisy-chained™ cloud tools at the Analyze Boulder Meet-up. In this presentation I talk about how daisy-chaining™ cloud tools forms the backbone of Unified Data Analytics—all with a single source of data "truth". It's the magic of measuring website activity with Segment, enriching identified users with Clearbit, exploring enriched metrics with Mixpanel, automating highly targeted marketing with Intercom, and rolling up all of the data in a unified Klipfolio dashboard. This setup is the foundation of an even more powerful infrastructure—one that enables the unification of social footprint analytics, app store download data, and automated NPS surveys all in a single set of dashboards.

1. PROPRIETARY + CONFIDENTIAL © 2012-18 Familian&1, All Rights Reserved
Daisy-Chained
Cloud Tools
AN EXAMPLE OF
by Seth Familian // @sethfam1
for Analyze Boulder

2. PROPRIETARY + CONFIDENTIAL © 2012-2018 All Rights Reserved
A lil’ bit about me
2
Procraftinator
Strategist
Growth Hacker
Educator
D3 Nerd

3. PROPRIETARY + CONFIDENTIAL © 2012-2018 All Rights Reserved
Enrichment of
email addresses
Tonight: Daisy-chaining cloud tools
3
RAW DATA
Core Website
TRANSFORM
Behavioral Segments,
Funnels, Retention & LTV
CRM data store for easy
segmentation + analysis
Let’s explore each
piece of this flow!
LOAD
Cross-source aggregation
and complex dashboards
EXTRACTEXTRACT
ENRICH

4. PROPRIETARY + CONFIDENTIAL © 2012-2018 All Rights Reserved
Unified data pipeline
4
RAW DATA EXTRACT
ConnectedFuturesMag.com
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Visits an article page
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Signs up for newsletter

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analytics.identify ( 'uid_12345', {
email: { 'seth@familian1.com' }
});
analytics.track ( 'Subscribed' );
Signs up for newsletter
Automated email enrichment
5
RAW DATA EXTRACT
ConnectedFuturesMag.com
Enrichment of
email addresses
ENRICH

6. PROPRIETARY + CONFIDENTIAL © 2012-2018 All Rights Reserved
Enriched data exploration
6
TRANSFORMRAW DATA EXTRACT
Core Website
Enrichment of
email addresses
Behavioral Segments,
Funnels, Retention & LTV
ENRICH

7. PROPRIETARY + CONFIDENTIAL © 2012-2018 All Rights Reserved
Automated user engagement
7
TRANSFORMRAW DATA EXTRACT
Core Website
Enrichment of
email addresses
Behavioral Segments,
Funnels, Retention & LTV
CRM data store for easy
segmentation + analysis
ENRICH

8. PROPRIETARY + CONFIDENTIAL © 2012-2018 All Rights Reserved
Behavioral Segments,
Funnels, Retention & LTV
CRM data store for easy
segmentation + analysis
Unified dashboards
8
TRANSFORMRAW DATA EXTRACT
Core Website
Enrichment of
email addresses
LOAD
Cross-source aggregation
and complex dashboards
ENRICH

9. PROPRIETARY + CONFIDENTIAL © 2012-2018 All Rights Reserved
Behavioral Segments,
Funnels, Retention & LTV
CRM data store for easy
segmentation + analysis
Just the beginning!
9
TRANSFORMRAW DATA EXTRACT
Core Website
Enrichment of
email addresses
LOAD
NPS and other user
satisfaction surveys
Traffic Sources
& Session Stats
Social Engagement Footprint
fam1.co/posts
Unified social
footprint metrics
ENRICH

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Thank You!
AND THAT’S IT!
seth@fam1.co · @sethfam1
Let’s keep in touch.