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Seth Familian
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An overview for KQED · August 26, 2015
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Digital Marketing Trends, Analytics + Tactics
1.
an overview of Digital
Marketing trends · analytics · tactics a presentation for KQED // August 26, 2015 insights + interfaces for digital business
2.
© 2015 ·
all rights reserved A bit about me 2 corporate strategyBusiness Strategy Web Presence DesignProduct Development + Mgmt Growth Hacking Teaching + Education Procraftination
3.
© 2015 ·
all rights reserved A bit about you 3 ‣ Your name ‣ Primary role/responsibility ‣ Experience with marketing ‣ One thing you’d like to learn
4.
© 2015 ·
all rights reserved ‣ Emerging Trends in the digital media landscape ‣ Analyzing Audience with Google Analytics ‣ Developing Tactics to drive engagement + conversion Schedule for today 4 9:15a 10:15 11:15 15 min break 15 min break
5.
an overview of Digital
Marketing Part 1 Emerging trends in the digital marketing landscape
6.
© 2015 ·
all rights reserved User More Users Indirectly engages Indirectly engage Customers v. users 6 Customer More Customers The Brand Revenues Engagement
7.
© 2015 ·
all rights reserved Customer understanding 7 Afternoon w/Kids Date Night Personal Research
8.
© 2015 ·
all rights reserved Different value props often compete for “fit” 8 Date Night
9.
© 2015 ·
all rights reserved Customer understanding 9
10.
© 2015 ·
all rights reserved Conversation-driven lifecycles 10 “Funnel” “Loop” source: https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places
11.
© 2015 ·
all rights reserved Inbound v. outbound 11 source:http://mashable.com/2011/10/30/inbound-outbound-marketing/
12.
© 2015 ·
all rights reserved The best brands are functional and emotional 12 Google Maps Get there. Apple Maps Maybe get there? Waze Help each other get there!
13.
© 2015 ·
all rights reserved ‣ Emerging Trends in the digital media landscape ‣ Analyzing Audience with Google Analytics ‣ Developing Tactics to drive engagement + conversion Schedule for today 13 9:15a 10:15 11:15 15 min break 15 min break
14.
an overview of Digital
Marketing Part 2 Analyzing Audience with Google Analytics
15.
© 2015 ·
all rights reserved How Google Analytics (GA) works 15
16.
© 2015 ·
all rights reserved Fundamental Traffic Metrics (7 total) 16
17.
© 2015 ·
all rights reserved Audience describes people 17
18.
© 2015 ·
all rights reserved Acquisition describes sources 18
19.
© 2015 ·
all rights reserved Let’s explore a higher-volume site… 19
20.
© 2015 ·
all rights reserved Real-Time Tracking 20
21.
© 2015 ·
all rights reserved Behavior describes content 21
22.
© 2015 ·
all rights reserved Spike Analysis via Traffic Source/Medium 22
23.
© 2015 ·
all rights reserved Spike Analysis via Traffic Source/Medium 23
24.
© 2015 ·
all rights reserved ‣ Emerging Trends in the digital media landscape ‣ Analyzing Audience with Google Analytics ‣ Developing Tactics to drive engagement + conversion Schedule for today 24 9:15a 10:15 11:15 15 min break 15 min break
25.
an overview of Digital
Marketing Part 3 Developing Tactics to drive engagement + conversion
26.
© 2015 ·
all rights reserved Remember the Loop 26 “Funnel” “Loop” source: https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places
27.
© 2015 ·
all rights reserved One tactical framework… 27
28.
© 2015 ·
all rights reserved Another Tactical Framework… 28
29.
© 2015 ·
all rights reserved Marketing Mixology 29 + vegasseven.com/2013/10/02/ mixology-awards-2/ + +
30.
© 2015 ·
all rights reserved Proceed with caution. 30 + http://vegasseven.com/ 2013/10/02/mixology-awards-2/ + +
31.
© 2015 ·
all rights reserved Useful tools 31 planning Search Engine Marketing (SEM) analytics social/viral lift destination segmented emails sponsored posts
32.
© 2015 ·
all rights reserved Staying on top of the trends 32
33.
an overview of Digital
Marketing Part 4 Q&A about anything we’ve discussed
34.
an overview of Digital
Marketing And scene. Thank you! let’s keep in touch seth@familian1.com // @sfam
35.
© 2015 ·
all rights reserved Digital channels proliferate 35
36.
© 2015 ·
all rights reserved SEM: Targeting + precision + budget 36
37.
© 2015 ·
all rights reserved SEO: strength in coding + creative 37
38.
© 2015 ·
all rights reserved Retargeting: tracking technology 38
39.
© 2015 ·
all rights reserved Affiliates: inbound monetization 39
40.
© 2015 ·
all rights reserved Social: network effects 40
41.
© 2015 ·
all rights reserved Email: timing + relevance 41
42.
© 2015 ·
all rights reserved The art of timing 42
43.
© 2015 ·
all rights reserved What day is best for sending? 43http://customer.io/blog/timing-week-day-email-sending-schedule.html Tuesdays—or earlier in the week
44.
© 2015 ·
all rights reserved What time is best? 44http://customer.io/blog/timing-week-day-email-sending-schedule.html Brand Image Earlier in the day (10a) Click Actions Later in the day (7p)
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