As businesses shift toward the digital economy, a new perspective is required to move forward with modern leadership strategies. This presentation covers how to get beyond the increased noise level and develop digital leadership capabilities in any organization.
3. Great Expectations
Global scope
24x7 engagement
Integrated technologies
Influencing networks
Air of collaboration
Streamlined teams
Efficient triage
Constant feedback loop
4. Challenges We Face
Antiquated leadership styles
Existing bureaucracy
Stale team communications
Fear of digital / public sharing
Inconsistent policies
Old technologies
Outdated networks
6. Envision the Future
Bold ideas
Rapid change
Constant need for innovation
Dynamic teams
Increased noise level
Expectations for open dialogue
13. Digital Leadership Qualities
Constantly listening and learning
Embracing change and flexibility
Collaborating, sharing
Maintaining an authentic voice
Building strong personal networks
Providing unique value
Learning from mistakes
Inspiring others
14. Demonstrating Digital
Leadership
Show, don’t tell
Engage & exchange
Actively listen while you work
Invite open discussion
Assess quantitative & qualitative results
Share what you learn
Reward those who walk the talk
16. Begin with the Basics
Develop a vision for what you want to
convey online
Craft a strategy with short & long-term
goals in mind
Create the digital identity you want
Choose 2 social media channels most
fitting your audience / market
Build your digital media home
Follow & connect with others
17. Intermediate Integration
Engage on multiple channels
Control & curate your message through
varied media – images, audio, text, video
Build relationships with influencers, media
Share content that reflects your leadership
style
Optimize content for search engines
Be useful, helpful, interesting, informative
18. Advanced Aggregation
Hone your authentic voice
Deepen connections with your audience
Integrate your digital strategy on all
channels (e-mail, web, Intranet /
internal, lists, groups, social media,
mobile apps)
Manage your online reputation
Activate your networks & community
Use your influence for good
19. Make the Most of Your Time
Prioritize time online based on goals
Schedule concrete blocks of time for
digital listening & engagement
Focus on communities & groups most
meaningful to you, your organization
Repurpose content at varying intervals
Pay it forward: what you put in will come
back to you