This presentation was given to a group of young professionals during a Dublin, Worthington and Union County Chamber sponsored YP event. It covers the world of personal branding and how to make world in a hyper-connected social media world.

1. Your Personal Brand in a Social Media World Shane Haggerty Marketing & Communications Coordinator Ohio Hi-Point Career Center Sociallearninglab.com

2. Your Personal Brand in a Social Media World What is Personal Branding?

3. Your Personal Brand in a Social Media World Brand is a collection of attributes that other people associate with a company, product or PERSON

4. Your Personal Brand in a Social Media World The process by which we market ourselves to others.

5. Your Personal Brand in a Social Media World Who exactly is a Personal Brand?

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18. Your Personal Brand in a Social Media World Why it matters (or does it)?

19. Your Personal Brand in a Social Media World Social Media & Technology Make It Matter

21. Your Personal Brand in a Social Media World >Your Career >Lead Generation >Professional Development >Networking >Your Ideas >Idea Generation

22. Your Personal Brand in a Social Media World “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

23. Your Personal Brand in a Social Media World My Personal Brand Experience

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27. Your Personal Brand in a Social Media World >Grown my professional network >Allowed me to conduct business easier >Created a niche expertise >Created speaking opportunities >Generated ideas for work >Created a forum to share

28. Your Personal Brand in a Social Media World How can you build your Personal Brand?

29. Your Personal Brand in a Social Media World Discover Your Brand “Your self-impression= How people perceive you”

30. Your Personal Brand in a Social Media World Have you Googled yourself yet?

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33. Resume/CV

34. Blog/Website

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37. Your Personal Brand in a Social Media World My Advice: Let Your Work Build Your Personal Brand Don’t Ever Speak Negatively About Your Work/Colleagues Don’t Let Politics/Personal Opinions Dominate Your Online Conversation Always Be Yourself

38. Your Personal Brand in a Social Media World CONNECT WITH ME Sociallearninglab.com shaggerty@ohp.k12.oh.us Twitter.com/shaggerty Facebook.com/shaggerty