Battle Of Minds 2015 is a flagship recruitment event of British American Tobacco Bangladesh. Every year thousands of students from different universities including business & engineering participate in this competition. IUT was one of the finalist of this year and here is our presentation. Find our UI videos here:
https://youtu.be/spOiRQxhsZk (Mobile App)
https://youtu.be/NQP2I35Ea5A (Desktop UI)
2. ONCE UPON A TIME!!!
FORMAL
DINING
OCCASIONAL EVENTS
IN OLD DAYS NOW
PART OF LIFESTYLE
PROMOTION
DIVERSITYAFFORDABILITY
WHY?
3. THE TREND IS CHANGING!!!
NOW
PART OF LIFESTYLE
FUTURE
THE WAVE
TECHNOLOGY
CONVENIENCECHANGING
LIFESTYLE
4.
5. “ MAKING FOOD DELIVERY
MORE CONVENIENT “
CURRENT PENETRATION
DIGITAL TRAFFIC | SALES | DELIVERY
937 Unique
Visitors Per Day
300 Units Of Order
(AVG) Per Day
Operating In Total
137 Zones In
3 Cities
9. BRINGING DIVERSITY
GIVING PEOPLE OPTIONS TO FREEDOM
MORE CUISINE
• TRADITIONAL FOODS
• REGIONAL SPECIAL ITEMS
• SEASONAL OFFERS
CROSS AREA
ORDER
• CROSS AREA ORDER
WITHIN CITY
• CROSS CITY ORDER WITH
LEAD TIME
PACKAGE &
GROUP ORDER
• WEEKLY/MONTHLY PACKAGES
FOR SPECIFIC TG
• CUSTOMIZED PACKAGES
FOOD
AGGREGATOR
• BRINGING HOME COOKS
ONBOARD
• BUSINESS PLATFORM FOR
FOOD STARTUPS
11. TRACK MY FOOD
PROPER COMMUNICATION | ERADICATING CONFUSION
TRACK YOUR FOOD
• Exact Location Of Your Delivery
• Precise Estimation Powered BY GOBD
• Gamification Experience On User End
ETA: 29 MIN
12. BASIC SUPPLY CHAIN
BUILDING RELATIONSHIP| CREATE PERCEPTION
BUILD A RELATION
BE THE POSTMAN THAT MATTERED IN 90s
• Delivery clustered
• Ensure quality delivery from restaurant end
• Create perception of an efficient delivery on consumer end
13. 2015
DELIVERY
PERSON: 70
TOTAL BIKES: 75
PROJECTION
OPERATIONS
2016
DELIVERY
PERSON: 120
TOTAL BIKES: 125
2017
DELIVERY
PERSON: 145
TOTAL BIKES: 150
2018
DELIVERY
PERSON: 175
TOTAL BIKES: 182
2019
DELIVERY
PERSON: 230
TOTAL BIKES: 240
2020
DELIVERY
PERSON: 260
TOTAL BIKES: 272
15. BECAUSE WE WANT TO SCALE FROM
300 ORDERS/DAY TO 2000 ORDERS/DAY
IN 5 YEARS
REACH
MORE PEOPLE
16. REACH
MORE PEOPLE
MARKETING
CHANNELS
ACTIVATION &
OFFLINE REACH
BRAND
AWARENESS
CAMPAIGNS
TARGET GROUP
SOCIO ECONOMIC
CLASS A & B
• AVG MONTHLY INCOME: 20,000 BDT+
• TOTAL POPULATION: 5.2 MLN
• EDUCATION: MIN BACHELORS
DIGITAL
MARKETING
18. DIGITAL MARKETING
CONSUMER DRIVE | INFLECTION MARKETING
PUSH NOTIFICATION FROM APP
• BASED ON LOCATION
• BASED ON TIME
• BASED ON LIFE EVENTS
DRIVE
CONSUMER TO THE
PLATFORM
REGULAR
BRAND VISIBILITY
SOCIAL MEDIA ADVERTISEMENT
• FACEBOOK NEWS FEED
SPONSORED STORIES
• BANNER ADVERTISEMENT ON WEBSITES
HUNGRY NAKI
APP MARKETING & DIRECT ORDER
• INTEGRATE DIRECT ORDER ICON ON
RESTAURANT WEBSITES
• ENDORSE WITH FOOD FESTIVALS/FAIRS ON
MORE APP DOWNLOAD
DIRECT CONSUMER
PENETRATION FROM
RELEVANT SOURCES
19. DIGITAL MARKETING
VIDEO MARTEKING | FOCUSED CAMPAIGN
VIDEO MARKETING
• YOUTUBE VIDEO ADVERTISEMENT
• CONSUMER EXPERIENCE SHARE
• FOOD PREPARATION VIDEO
BY 2017, 90% TRAFFIC
WILL BE GENERATED FROM VIDEO
--CISCO
SEASONAL OFFERSCHECK-IN DISCOUNT GIFT CARDS
FOCUSED
CAMPAIGNS
20. ACTIVATION & OFFLINE REACH
REACHING OUT TO CONSUMER OFFLINE
INTERACTIVE KIOSK
• INSTALLAED IN UNIVERSITIES, OFFICE CANTEENS
• DIRECT ORDER FROM KIOSK & GET DISCOUNT
• ADVERTISING PLATFORM FOR RESTAURANTS
BILLBOARD FOR
BRAND VISIBILITY