As a child, remember our parents telling us, " A man is known by the company he keeps ". But no one told us this before : " A Company is known by the Customers it keeps ". Our Customers excellence and their mediocrity rubs off the same way on our Organization. Good Companies and good Customers tend to gravitate towards each other. Let me share with you this PPT on 30 Golden Rules For Getting The Early Customers adapted from the book, The High Performance Entrepreneur by Subroto Bagchi.