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the mobilemarket<br />Shane Williamson<br />shane@mobilemondaysydney.com<br />0414 987 393<br />Twitter: @shanewilliamson<...
mobile worldwide<br />
global telecom services market<br />iDate “Mobile 2010 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr<br />
over 4.6 billion active mobile subscriptions<br />Jan 2010 <br />
825 million registered automobiles<br />
1.2 billion PCs in use<br />* Includes laptops, netbooks etc.<br />
1.6 billion TV sets in use<br />
1.7 billion internet users<br />
1.8 billion unique holders of credit cards<br />
1.5 Billion<br />1.7 Billion<br />825 Million<br />1.4 Billion<br />1.1 Billion<br />
over a billion new mobiles are sold annually<br />
“We expect to see up to 50 billion connected devices over the next 15 years……”<br />Alex Sinclair, Chief Technology & Stra...
mobile customers by region<br />iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr<br />
In 59 countries mobile penetration has exceeded 100%<br />
12 months<br />replacementcycle<br />3.5 years<br />
mobiles vs. fixed line<br />Vs<br />
Vs<br />
top 10 upload devices to flickr<br />2008<br />
top upload devices to flickr<br />2009<br />
mobileaustralia<br />
in australia….<br />13.6 million 3G mobiles<br />17.8 million mobile users<br />24.5 million mobile<br />subscriptions<br ...
in Australia one in five mobile phone users are business users<br />
Mobile email remains the most popular business application mobilised by 53% of  corporate Australia<br />SOURCE: TELSYTE A...
the smartphone revolution<br />
smartphone<br />vs<br />featurephone<br />
Gartner Worldwide Mobile Phone sales 2009<br />global mobile sales 2009<br />
nokia<br />rim<br />apple<br />leading smartphone manufacturersin 2009?<br />
nokia<br />rim<br />apple<br />80M<br />34M<br />24M<br />
leading smartphone operating system in 2009?<br />
80M<br />34M<br />24M<br />15M<br />2009 smartphone operating system market share<br />6M<br />
windows phone 7 series<br />
meet the mid<br />
microsoft“courier”<br />
the mobile ecosystem<br />
PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CR...
CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATO...
mobile phone companies<br />
Average Revenue Per User (ARPU)<br />subscribers<br />churn<br />
australian mobile customers<br />
australian mobile customers<br />
IMAGE<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE D...
DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<b...
DEVICE OPERATING SYSTEM<br />DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CAL...
USER INTERFACE<br />APPLICATIONS<br />DEVICE OPERATING SYSTEM<br />DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELERO...
USER INTERFACE<br />APPLICATIONS<br />DEVICE OPERATING SYSTEM<br />DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELERO...
device ecosystems<br />
CONVERGENCE<br />
satellite<br />GPS<br />
Assisted GPS (AGPS)<br />2m to 10m<br />
device based – 2D codes<br />
google goggles?<br />
google goggles<br />(android)<br />
SAMSUNG BEAM<br />(Android)<br />
device based – networks<br />e.g.: bluetooth / wifi<br />
bluepulse<br />www.bluepulse.com/<br />
“osaifu-keitai”<br />nearfield communications(nfc)<br />
biometrics<br />
digital deposit of cheques with mobile camera<br />
scanning credit cards via mobile  (Squareup)<br />
http://www.tonchidot.com/<br />
Displaying real time digital information on top of reality though the camera of the mobile phone.<br />http://layar.eu/<br />
arhrrrrr<br />
“sixth sense”<br />
“sixth sense”<br />
85% of users find mobiles too difficult<br />
Thank you<br />Shane Williamson<br />shane@mobilemondaysydney.com<br />0414 987 393<br />Twitter: @shanewilliamson<br />Bl...
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The Mobile Industry & Ecosystem (March 2010)

Presented at the 2010 Mobile Enterprise Growth Alliance (http://www.mega.org.au/) in South Australia.
* Local Australian & global mobile industry statistics.
* Overview of the mobile ecosystem in Australia.
* Mobile trends

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The Mobile Industry & Ecosystem (March 2010)

  1. the mobilemarket<br />Shane Williamson<br />shane@mobilemondaysydney.com<br />0414 987 393<br />Twitter: @shanewilliamson<br />Blog: shanewilliamson.spaces.live.com<br />
  2. mobile worldwide<br />
  3. global telecom services market<br />iDate “Mobile 2010 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr<br />
  4. over 4.6 billion active mobile subscriptions<br />Jan 2010 <br />
  5. 825 million registered automobiles<br />
  6. 1.2 billion PCs in use<br />* Includes laptops, netbooks etc.<br />
  7. 1.6 billion TV sets in use<br />
  8. 1.7 billion internet users<br />
  9. 1.8 billion unique holders of credit cards<br />
  10. 1.5 Billion<br />1.7 Billion<br />825 Million<br />1.4 Billion<br />1.1 Billion<br />
  11. over a billion new mobiles are sold annually<br />
  12. “We expect to see up to 50 billion connected devices over the next 15 years……”<br />Alex Sinclair, Chief Technology & Strategy Officer GSMA15th February 2010<br />
  13. mobile customers by region<br />iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr<br />
  14. In 59 countries mobile penetration has exceeded 100%<br />
  15. 12 months<br />replacementcycle<br />3.5 years<br />
  16. mobiles vs. fixed line<br />Vs<br />
  17. Vs<br />
  18. top 10 upload devices to flickr<br />2008<br />
  19. top upload devices to flickr<br />2009<br />
  20. mobileaustralia<br />
  21. in australia….<br />13.6 million 3G mobiles<br />17.8 million mobile users<br />24.5 million mobile<br />subscriptions<br />2.5 millionmobile broadband<br />5.6 million smartphones<br />
  22. in Australia one in five mobile phone users are business users<br />
  23. Mobile email remains the most popular business application mobilised by 53% of corporate Australia<br />SOURCE: TELSYTE Australian Business Mobile Usage & Directions2009 End-User Survey<br />
  24. the smartphone revolution<br />
  25. smartphone<br />vs<br />featurephone<br />
  26. Gartner Worldwide Mobile Phone sales 2009<br />global mobile sales 2009<br />
  27. nokia<br />rim<br />apple<br />leading smartphone manufacturersin 2009?<br />
  28. nokia<br />rim<br />apple<br />80M<br />34M<br />24M<br />
  29. leading smartphone operating system in 2009?<br />
  30. 80M<br />34M<br />24M<br />15M<br />2009 smartphone operating system market share<br />6M<br />
  31. windows phone 7 series<br />
  32. meet the mid<br />
  33. microsoft“courier”<br />
  34. the mobile ecosystem<br />
  35. PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />
  36. CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />
  37. mobile phone companies<br />
  38. Average Revenue Per User (ARPU)<br />subscribers<br />churn<br />
  39. australian mobile customers<br />
  40. australian mobile customers<br />
  41. IMAGE<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />
  42. DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<br />HSDPA+<br />3G<br />LTE<br />WIMAX<br />IMAGE<br />BLUETOOTH<br />WiFi<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />
  43. DEVICE OPERATING SYSTEM<br />DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<br />HSDPA+<br />3G<br />LTE<br />WIMAX<br />IMAGE<br />BLUETOOTH<br />WiFi<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />
  44. USER INTERFACE<br />APPLICATIONS<br />DEVICE OPERATING SYSTEM<br />DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<br />HSDPA+<br />3G<br />LTE<br />WIMAX<br />IMAGE<br />BLUETOOTH<br />WiFi<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />
  45. USER INTERFACE<br />APPLICATIONS<br />DEVICE OPERATING SYSTEM<br />DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<br />HSDPA+<br />3G<br />LTE<br />WIMAX<br />IMAGE<br />BLUETOOTH<br />WiFi<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />
  46. device ecosystems<br />
  47. CONVERGENCE<br />
  48. satellite<br />GPS<br />
  49. Assisted GPS (AGPS)<br />2m to 10m<br />
  50. device based – 2D codes<br />
  51. google goggles?<br />
  52. google goggles<br />(android)<br />
  53. SAMSUNG BEAM<br />(Android)<br />
  54. device based – networks<br />e.g.: bluetooth / wifi<br />
  55. bluepulse<br />www.bluepulse.com/<br />
  56. “osaifu-keitai”<br />nearfield communications(nfc)<br />
  57. biometrics<br />
  58. digital deposit of cheques with mobile camera<br />
  59. scanning credit cards via mobile (Squareup)<br />
  60. http://www.tonchidot.com/<br />
  61. Displaying real time digital information on top of reality though the camera of the mobile phone.<br />http://layar.eu/<br />
  62. arhrrrrr<br />
  63. “sixth sense”<br />
  64. “sixth sense”<br />
  65. 85% of users find mobiles too difficult<br />
  66. Thank you<br />Shane Williamson<br />shane@mobilemondaysydney.com<br />0414 987 393<br />Twitter: @shanewilliamson<br />Blog: shanewilliamson.spaces.live.com<br />

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