Both President Obama and President Donald Trump realize the importance of a social audience. Analysis of their Twitter footprint is similar event if they both had different objectives to use Twitter

1. Presidential Tweets
- A Direct Line to the
Public
Shashi Bellamkonda @shashib January 2017

2. Presidential tweets since 2009
President Obama and President Donald Trump are social
Presidents
While @BarackObama’s career was political and focused on
Public service @realdonaldtrump started with the intent
to build a personal brand
With tools available to show word cloud, sentiment and
tone, see how they fared

3. Early Adopter
● Joined 2007
● Team managed and tweets signed by
^BO when direct
● Bragging rights
○ My Twitter id @shashib is among the
632k people he follows

4. First Tweet @BarackObama

5. World Rank
@BarackObama

6. Word Cloud of
Tweets
Focus on persuasion and
education on ACA

7. Language and
Personality.
ttp://analyzewords.com
/index.php?handle=bara
ckobama

8. Word Cloud of
Inaugural Speech
2009 Inaugural Speech of Barack Obama

9. Tone Analysis of
2009 Inaugural
Speech
IBM Watson 2009 Inaugural Speech of
Barack Obama

10. Donald J. Trump

11. Mid-Early Adopter
● Joined 2009
● Tweets entirely from Trump himself
● Far ahead in adopting Twitter and
used for publicity and TV appearence

12. First Tweet

13. World Rank
@RealDonaldTrump

14. “Will” stands out This is a word cloud of President Donald Trump’s Speech on
January 20th 2017

16. Tone Analysis of 2017
Inaugural Speech
IBM Watson

17. Takeaway Both President Obama & President Donald Trump
realize that Influencing a social audience is
critical
@BarackObama has a strategy and a team behind
the communication
@realDonaldTrump is off the cuff and unfiltered
Tone analysis and word analysis is not advanced
enough to make any definite distinctions