Giving people the information they are seeking Content that solves people’s problems

1. Content Marketing
• Giving people the information they are
seeking
• Content that solves people’s problems
http://en.wikipedia.org/wiki/Content_marketing

2. We love to Communicate - Semaphore
Photo Credit (cc) Hermann Kaser
http://flic.kr/p/4GSP9t
Chappe semaphore on the roof of
the Louvre, Paris
http://www.sil.si.edu/Exhibitions/Underwa
ter-web/uw-optic-02.htm

3. Telegraph
The telegraph key used to send the famous message “What Hath God Wroght”
over the prototype telegraph line between Baltimore and Washington D.C. in 1844
(image: Smithsonian American Art Museum)

4. Letters
Photo Credit : National Postal Museum
http://postalmuseum.typepad.com/.a/6a01157147ecba970c014e86444031970d-pi

5. Telephone
BellCourtesy of the National Museum of American History, gift of the American Telephone and Telegraph Company, 1923
"Box" Telephone, 1876, invented by Alexander Graham

6. Newspapers

7. SoLoMo : Social, Location & Mobile

8. How did our Communications Change

9. Our lives are Real-time, Social, Mobile

10. Trends :Knowledge Graph

11. Custom Mobile User Experience

12. As of September 2013, 73% of all
online adults use social networking
sites – Pew Internet
(Source: http://bit.ly/1ieEmSM )

13. Social Networks = Editors

18. What do Marketers Do?

19. Become Publishers

20. Content Curators

21. Content Creators

22. Content Collaborators
http://jumpc.am/vVX

23. Content “Crowdsourcers”

24. 5 Trends in Content Marketing

25. 1. Rich media
47% of adult internet users take photos or
videos that they have found online and repost
them on sites designed for sharing images
with many people.
http://flipagram.com/f/fBU0jOCSeb

26. 2. Content From Wearables

27. 3. Content from Sensors

28. 4. Content <>Internet of Things
http://bergcloud.com/case-studies

29. 5. Content From Collaborative
Economy

30. Questions
Digital Product Marketing, Social Media, Customer
Experience and Analytics Leader
Adjunct Professor – Georgetown University
Featured :
Washington Business Journal | Washingtonian
Magazine Tech Titan 2009 & 2011 | Small Business
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Forum | Featured in 16 Books
Shashi Bellamkonda
shashib@gmail.com
Follow On Twitter: @shashib