2. SUMMER INTERNSHIP PROJECT PRESENTATION
ON
MARKETING RESEARCH AND STRATEGIES OF
INTERNET LEASELINE AND TOLL FREE SEVICES
OF VODAFONE
INDUSTRY GUIDE- BY- SHASHI BHUSHAN
MR DHEERAJ SINGH MBA (MARKETING)
EXECUTIVE-SME DEPARTMENT OF BUSINESS ADMINISTRATION
VODAFONE DIGILINK LTD LUCKNOW UNIVERSITY

4. VODAFONE COMPANY PROFILE
• Vodafone India(2011), formerly Vodafone
Essar(2007) and Hutchison Essar(1994-2007)
• second largest mobile network operator India
in after Airtel.
• It has approximately 146.84 million customers
as of November 2011.

5. VODAFONE COMPANY PROFILE
• Total number of Vodafone India Subscribers :
141,519,840, i.e. 23.63% of the total 598,779,674
Indian mobile phone subscribers.
• Vodafone competes with 14 other mobile
operators throughout India. They are
Aircel, Airtel, BSNL, Idea,LoopMobile, MTNL, MTS
, Reliance Communications,S Tel, Tata
DoComo, TataIndicom,Uninor, Videocon and Virgi
n Mobile.

6. History
• Public limited company, Incorporated in
England in 1991
• It has got a significant presence in Europe, the
Middle East, Africa, Asia Pacific and the United
States

7. Mission
• Capturing the potential of mobile to bring
socio-economic
• Delivering progress against stakeholder
expectations
• Ensuring that their operating standards are of
a consistent and appropriate level across the
Group

8. Vision
• To be one of the most trusted companies in
the markets
• Operate and to ensure that their customers
are satisfied with their service and in control
of how they use it.

9. ABOUT PRODUCT
INTERNET LEASE LINES
• A Internet leased line is a Internet service
contract between a provider and a customer.
• exchange for a monthly rent .
• An internet leased line is a premium internet
connectivity product, delivered over fiber
normally.
• It is also known as an Ethernet leased line, DIA
line, data circuit or private circuit.

10. TOLLFREE SERVICES
• A tollfree, Freecall, Freephone, 800, 0800 or 1-
800 number is a special telephone
number which is free to the calling party.
• A toll-free number is assigned from a
special dialing prefix range (also known
as area code) such as 1-800.
• The called party pay the charges of the calls as
per the usage rate.

11. PRIMARY OBJECTIVES OF STUDY
• To analyze the response of Internet leaseline
and tollfree on the customers of the Varanasi.
• To know how much consumers are aware of
the Internet leaseline and tollfree.
• To create awareness on Internet leaseline and
tollfree among the consumers of Varanasi.

12. SECONDARY OBJECTIVES OF STUDY
• To know the reputation of the Vodafone on
the consumers of Varanasi.
• To aware the consumers about the services of
Vodafone.

13. SCOPE OF STUDY
• Knowing that what are the responses among the
various segments of Corporates consumers about
the Vodafone.
• The services that are required by the consumers
of Vodafone.
• To know that what modification Vodafone can
made to improve the Internet leaseline and
tollfree Services.
• In forming its marketing strategy for market the
services of Internet leaseline and tollfree more
effectively.

15. RESEARCH METHODOLOGY
• TYPE OF RESEARCH- Descriptive Research
• DATA COLLECTED- Primary aswell as secondary
• DATA COLLECTION METHOD- Field survey
• DATA COLLECTION TECHNIQUE- Questionnaire
• SAMPLE UNIT- Varanasi
• SAMPLE TECHNIQUE- Random
• SAMPLE SIZE- 35

16. DATA ANALYSIS
1. People know about Internet leaseline and Tollfree
service through

17. 2. Feature that forced people to use Internet leaseline
and Tollfree service is:

18. 3. Feature of VODAFONE is better than the people’s previous
cellular And lease lines service.

19. 4. VODAFONE users in corporate lists :

20. 5. People take benefits of services offered by Internet
leaseline and Tollfree

21. 6. Overall do like the Internet leaseline and Tollfree
services

22. SOME CORPORATES
•Microtek computers
•Arena multimedia
•Novodaya institute
•Itc technosoft
•Sms college
•Gautam hotel
•Js residency

23. FINDINGS
•Most of the Vodafone subscribers are not aware
about the Vodafone internet leaseline and
tollfree Services.
•Subscribers are sometimes not sure about using
the internet leaseline and tollfree Services .
•Those who are using the internet leaseline and
tollfree Services are benefited by the Services.
•Most of the people rates the internet leaseline
and tollfree Services as the best services provided
by any services provider.

24. RECOMENDATION
•They Should use the marketing of the Internet
leaseline and tollfree more extensively.
•Vodafone should start more attractive services
on the Internet leaseline and tollfree .
•Internet leaseline and tollfree should become
closer to the public by the means of more
effective Marketing Communication.

25. CONCLUSION
The conclusion of my study is that VODAFONE’s
Advertising has a major impact its users. People like its
schemes very much . VODAFONE had created a very good
image in the mind of the new users of lease line and
tollfree services. VODAFONE is successful in capturing the
highest market share by adopting Innovative
Endorsement Strategy.

26. VODAFONE HAPPY TO HELP

27. THANK YOU

28. THANK YOU