My presentation at the 2012 IABC World Conference in Chicago, June 26. This is a Slidecast presentation, so you can view it like a typical Slideshare deck or click the PLAY button and let it run itself with the audio recording of my talk synced up with the slides.
45. 61% of surveyed CEOs,
CFOs and other senior
executives say they take
daily game breaks at work
46. Reality
• The worst game ever
– Purpose is unclear
– Not motivated to keep plugging away
– Individual goals are uncertain
– Feedback infrequent, missing and/or confusing
– Lack of control
-- Jane McGonigal
47. What Makes it a Game?
• Voluntary
• A goal
• Restrictions (rules)
• Voluntary obstacles
• Feedback system
• Video games = network effect
48. Why Do We Play?
• Intrinsic rewards
– Daniel Pink says…
• Autonomy
(self-direction)
• Mastery
(get better at something that matters)
• Purpose
(be part of something larger than ourselves)
49. Why Do We Play?
• Intrinsic rewards
– Jane McGonigal says…
• Satisfying work
• The experience or hope of being successful
• Social connection
• Purpose
50. Still confused?
Extrinsic Intrinsic
I get paid but the project never launches
51. Do They Work?
• Employees trained on video games…
– Learned more factual information
– Attained higher skill levels
– Retained information longer
…than workers learning the traditional way
52. Gamification
• Incorporating game dynamics into
non-game situations
• Gartner: By 2014, 70% of large companies will
use it
• Workplace trends:
– Points
– Badging (e.g., LiveOps call centers)
– Leaderboards
– Peer recognition
53.
54.
55.
56.
57. Your Next Steps
Mobile technology audit
Join the team
Instigate if necessary
Mobile communication audit
Game/gamification pilot
Easy stuff: Just do it
Everything else: Develop strategy, plan
Encourage technology populism
58. Phone: 415.881.7430 Shel Holtz, ABC
Twitter: @shelholtz
Email: shel@holtz.com
Web: holtz.com
Blog: blog.holtz.com
Podcast: www.forimmediaterelease.biz
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Skype: shelholtz
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Facebook: facebook.com/shel.holtz
LinkedIn: linkedin.com/shelholtz Copyright applies to this document – some rights reserved.
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Notes de l'éditeur
Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/NDk2ODc0MTM5If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTM2MzM0MDcxNgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Tablets account for 1-3% of total magazine circulation
BYOD policies need to address vacation time. (KNOCK: NEED TO BARGE IN ON TASK FORCES)
1 in 10 tablet users watches videos daily; 3x more likely to watch video than phone users