Social. Visual

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This is SPEAKER SUPPORT for a presentation on social visual communication (which I have delivered at Intuit and at PRSA's Sacramento chapter). It is not intended to stand alone, but I hope it's useful to you anyway. You can listen to the audio of the presentation here: http://holtz.com/blog/content/fir-speakers-and-speeches-shel-holtz-on-social-visual-communication/4207/

Technologie Business

“This is a watershed time where we are moving away from
photography as a way of recording and storing a past
moment, and we are turning photography into a
communication medium.”
-- Robin Kelsey, Harvard photography professor

27,800 photos uploaded
to Instagram every minute
• 5 million per day, 575 likes
& 81 comments per second
• Engagement 10x Twitter’s

208,000 photos uploaded to Facebook every
minute (6 billion/month)
• 20% of daily shared photos
• Half of Facebook newsfeeds
• Engagement 100-180% better

Pinterest generated the 4th largest amount of
web traffic worldwide
outperforms
by a factor of
10

A Social/Visual
Schema
Based on “Shaping Organizational Image-Power through Images: Case Histories of Instagram”
by Brian J. McNely, University of Kentucky
http://bit.ly/16xm8IH

Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing

Shel Holtz, ABC
www.holtz.com
shel@holtz.com
@shelholtz
415.881.7435

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Social. Visual

1. Social. Visual. Shel Holtz @shelholtz

3. billion photos will be taken next year

4. “This is a watershed time where we are moving away from photography as a way of recording and storing a past moment, and we are turning photography into a communication medium.” -- Robin Kelsey, Harvard photography professor

5. 27,800 photos uploaded to Instagram every minute • 5 million per day, 575 likes & 81 comments per second • Engagement 10x Twitter’s

7. 208,000 photos uploaded to Facebook every minute (6 billion/month) • 20% of daily shared photos • Half of Facebook newsfeeds • Engagement 100-180% better

10. Pinterest generated the 4th largest amount of web traffic worldwide outperforms by a factor of 10

11. Previously Unusable Moments

12. News

13. Marketing

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19. “We believe the consumer is part of [Fashion Week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can’t attend the show.” -- Uri Minkoff

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21. Does this mean writing is dead‽

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24. A Social/Visual Schema Based on “Shaping Organizational Image-Power through Images: Case Histories of Instagram” by Brian J. McNely, University of Kentucky http://bit.ly/16xm8IH

25. Orienting Humanizing Interacting Placemaking Showcasing Crowdsourcing

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32. Orienting Humanizing Interacting Placemaking Showcasing Crowdsourcing

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72. Shel Holtz, ABC www.holtz.com shel@holtz.com @shelholtz 415.881.7435

Social. Visual

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