Consumer Behavior ads

1. Presentation
consumer behavior
Imran Slote 7165
Abuzar Khalid 7573
Hamid Hussain 6831
Kashif Iqbal 7104
Noman Ali 8016

2. Overview
2
stimulus
A stimulus by definition is something that
arouses the mind or spirits.

3. 3
Stimulus 1

4. 4
stimulus2

5. 5
Stimulus 3

6. Perceptual organization
• It’s a theory proposed by Gestalt psychologists
attempted to identify the rules that govern how people
take disjointed stimuli and make sense out of them.
• This is a process of association
6

7. Figure and Ground
• Here we can see
although background
is very colorful, but the
stimuli the Coca cola
bottle figure is
dominating.
• This ad is very
effective because it
catches your attention
on very first sight.
7

8. 8
Proximity:

9. 9
Closure

10. 10
Zeigarnik effect
The Zeigarnik Effect is used in a variety of contexts. It
states that if you are half way through learning something
and are then interrupted in what you are doing,

11. Zeigarnik effect
11

12. Restorff effect
12

13. 13
Positive Reinforcement

14. 14
Negative Reinforcement

15. 15
Punishment

17. 17
•Exotic
•Fresh
•Elegance
•Soft
•Captivating
Fantasy Ad

18. THANK YOU