Chris Houchens discusses low budget / high impact healthcare marketing for the Carolinas Healthcare Public Relations and Marketing Society

1. Shoestring Marketing Chris Houchens www.ShotgunConcepts.com Low Budget / High Impact Marketing

2. Cheap vs. Effective ROI is more important than cost

6. Do you have a marketing plan ? Do you ever look at it?

8. Where do we want the money to go? as opposed to Where did the money go?

20. Every marketing budget should be developed using a Zero-Based Strategy

24. Your table of brochures ain’t workin’ (and is expensive)

28. 3 weird guerilla ideas that would take bravery, but just might work

29. Do an Informercial

30. Heart Attack Coupons

31. Develop a Loyalty Program

36. Successful branding makes other aspects of marketing easier and cheaper.

38. Branding Success Microwave vs. Slow Cooker

39. You’re spending too much money in the wrong place with your online strategy

40. Online budget here? Or there?

46. Brand Strategy PR Efforts Advertising Corporate Messages Media & Press Gatekeepers Consumers & Public Word Of Mouth Traditional Marketing

47. Social Media Marketing Brand Strategy PR Efforts Advertising Corporate Messages Consumers & Public Word Of Mouth

48. “ Blogs, short for weblogs” “ Juicy”

49. Social Media are NOT mass media.

53. Do NOT use Social Media as a press release machine

56. Mr. Splashy Pants

58. Tracking / Effectiveness "I know that half my advertising works. I just don't know which half." John Wanamaker (1838- 1922) If you say the same thing... STOP ADVERTISING.

59. Shoestring Marketing Low Budget / High Impact Marketing Download these slides for free at: www.slideshare.net/shotgunconcepts Blog: ShotgunConcepts.com Web: ChrisHouchens.com Twitter: @shotgunconcepts Thank You