MEANING AND TYPES OF ADVERTISING

1. SHUBAM SHARMA
8614M111
MBA 2ND YEAR
APIIT SD INDIA ,PANIPAT

2. Advertising provides a direct line of communication
to your existing and prospective customers about
your product or service. The purpose of advertising is
to:
Make customers aware of your product or service.
Create a desire for your product or service
Enhance the image of your company
Announce new products or services

4. Brand Advertisement
Local Advertisement
Direct Response Advertisement
Directory Advertisement
Political Advertisement
Institutional Advertisement
Retail Advertisement
Business To Business
Advertisement
Public Service Advertisement
Interactive Advertisement

5. Brand Advertising
refers to promotional
technique where
product is not
promoted but brands
are promoted

6. Advertising that is
done on a local basis to
a local merchant or
business, opposed to
regional or national
advertising.

7. Promotional method in which a customer is to
respond immediately and directly to the advertiser,
through the use of a 'device' provided in the
advertisement.
Examples:
Toll-free telephone number ,or on the internet.
 Hotspot to click.

8. Advertising that
appears in a specific
type of directory . A
popular example of
directory advertising is
those companies that
place ads in the Yellow
Pages directory.

9. In politics, campaign
advertising is the use of
an advertising campaign
through the media to
influence political
debate, and ultimately,
voters.
 These ads are designed
by political consultants
and political campaign
staff.

10.  Institutional
advertising is to build
a positive image and to
generate goodwill
about a particular
industry, rather than
to promote sales.

11. Retail Advertising
refers to advertising
for the retail business,
in connection of the
private business of
branches. The best
examples are
department stores
and supermarkets.

12. Marketing efforts directed
toward other businesses rather
to individual consumers.
Business-to-business
advertising may involve the
promotion of products
such as copier machines, or
services such as human
resources consulting or
logistics, that are primarily
designed for businesses.

13.  Public Service Advertisements
are primarily designed to
inform and educate rather
than sell a product or service.
The goal of a PSA is not to
make a big sale, but rather to
change public opinion and
raise awareness for a problem.
However, sometimes money is
solicited, although usually not
for profit.

14. Interactive Advertising refers to promotional
techniques that include an
element of feedback from those to whom the
advertisements are directed. This feedback gives the
advertiser analytical data that can be used to improve
the advertising methods being employed.