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Social Media for Branding - Toastmasters

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Shyam Varan Nath
Shyam Varan Nath

How to use Social media for building your personal and professional brand!

Présentations et discours publics
1  sur  34
Nov 5, 2016 District 57 2016 How to Build a Brand with Social Media? (and Why You Need One) Shyam V Nath Social Media Chair, D57 @ShyamVaran ShyamVaran@Gmail.com 954 609 2402
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Often involves the application of one's name to various [social media] products. What is Personal Branding?
1. Start thinking of yourself as a brand 2. Audit your online presence (scan, measure) 3. Secure a personal website (social media alternatives) 4. Find ways to produce value 5. Be purposeful in what you share 6. Associate with other strong brands 7. Reinvent Forbes: Seven Things You Can Do To Build An Awesome Personal Brand http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc
1. Choose a Social Media / Network that will support your brand image (e.g. Linkedin for Professional brand, Facebook for Social brand etc.) 2. Provide valuable and shareable content to build your clout/klout ! 3. Leverage influencers (Tweet v/s Re-Tweet) 4. Use social campaigns to promote (Organic v/s others ways to promote your message) Branding Activities http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc
Multitude of “Social” Channels • Meetup.com • Facebook (facebook.com/groupsToastmastersInternationalMembers) • Twitter (twitter.com/Toastmasters) • Linkedin (linkd.inToastmastersInternationalOfficialGroup) • Youtube (youtube.com/toastmasters) • How to leverage these? – Member Prospecting – Year Round Member Engagement – Personal/Professional Branding – Leadership (klout)
TM Branding Guide Slide 54
Meetup Sites
Linkedin Groups
Growth of the Linkedin Group!
Growth of Twitter Following!
Growth of Twitter Following!
TM Clubs with a Social Media Slant
TM Magazine July 2014
Blogs
Google+ (plus.google.com)
Instagram
Facebook club page – quick look Easy artwork Social elements Map! Address and other club info Celebrate member accomplishments – tag them so friends know about Toastmasters and the member’s progress
YouTube
Clout: the power to influence or control situations www.Klout.com
Klout: Measure your [Social] Brand Equity
Social Media is your new branding tool! ShyamVaran@Gmail.com (925) 549 7135 cell @ShyamVaran
Resources • Common Craft videos • Social Media Marketing for Dummies books available on Amazon • Social Networking for Dummies blog • The Social Media Revolution YouTube • Toastmasters International • Social Media Etiquette from TMI

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Social Media for Branding - Toastmasters

  • 1. Nov 5, 2016 District 57 2016 How to Build a Brand with Social Media? (and Why You Need One) Shyam V Nath Social Media Chair, D57 @ShyamVaran ShyamVaran@Gmail.com 954 609 2402
  • 2.
  • 3. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Often involves the application of one's name to various [social media] products. What is Personal Branding?
  • 4. 1. Start thinking of yourself as a brand 2. Audit your online presence (scan, measure) 3. Secure a personal website (social media alternatives) 4. Find ways to produce value 5. Be purposeful in what you share 6. Associate with other strong brands 7. Reinvent Forbes: Seven Things You Can Do To Build An Awesome Personal Brand http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc
  • 5. 1. Choose a Social Media / Network that will support your brand image (e.g. Linkedin for Professional brand, Facebook for Social brand etc.) 2. Provide valuable and shareable content to build your clout/klout ! 3. Leverage influencers (Tweet v/s Re-Tweet) 4. Use social campaigns to promote (Organic v/s others ways to promote your message) Branding Activities http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc
  • 6.
  • 7.
  • 8. Multitude of “Social” Channels • Meetup.com • Facebook (facebook.com/groupsToastmastersInternationalMembers) • Twitter (twitter.com/Toastmasters) • Linkedin (linkd.inToastmastersInternationalOfficialGroup) • Youtube (youtube.com/toastmasters) • How to leverage these? – Member Prospecting – Year Round Member Engagement – Personal/Professional Branding – Leadership (klout)
  • 9.
  • 10. TM Branding Guide Slide 54
  • 11.
  • 12.
  • 13.
  • 16. Growth of the Linkedin Group!
  • 17.
  • 18.
  • 19. Growth of Twitter Following!
  • 20. Growth of Twitter Following!
  • 21.
  • 22. TM Clubs with a Social Media Slant
  • 24. Blogs
  • 27.
  • 28. Facebook club page – quick look Easy artwork Social elements Map! Address and other club info Celebrate member accomplishments – tag them so friends know about Toastmasters and the member’s progress
  • 30.
  • 31. Clout: the power to influence or control situations www.Klout.com
  • 32. Klout: Measure your [Social] Brand Equity
  • 33. Social Media is your new branding tool! ShyamVaran@Gmail.com (925) 549 7135 cell @ShyamVaran
  • 34. Resources • Common Craft videos • Social Media Marketing for Dummies books available on Amazon • Social Networking for Dummies blog • The Social Media Revolution YouTube • Toastmasters International • Social Media Etiquette from TMI

Notes de l'éditeur

  1. Reference – Deck from slide share
  2. This is what a subscription to the TMI channel looks like on our club YouTube page.
  3. To do this you have to experiment. In all experiments, what doesn’t work is just as important is what does work. Experiment with the different tools so you understand how they work. Start slowly and pick a tool to try after you get a basic understanding of what they can do. You need to become the expert in your club so you can help others. Get them excited to try social networking.
  4. Type in “how to” in Google and you’ll get all sorts of media to help you use social networking.